Hi. I am looking for a creative writer to complete to write 500 word answer to the following question which we will submit as an entry to the Du-Pont packaging award:
'Provide a high-level summary of why this entry represents a significant breakthrough in the packaging industry' I have attached the 2 documents which will assist.
Please check out [url removed, login to view]
We had a go at this and see our ideas below:
he Chalice is the future as a combined drink and snack vessel. It really does tick all the boxes as it is so diverse. The current and potential use of the Chalice is limitless. It is currently being used in Holiday Theme Parks with plans to launch into Zoos, Music festivals, Cinemas, Sporting events, Bowling Alleys, Home Entertainment, and Theatres. The list of its potential usage is endless.
The Chalice is also fun, quirky, practical (allows more purchases and significantly reduces the risk of spillages and other potential hazards), cost effective, environmentally friendly (as it is totally reusable). It is also a great advertising and promotional tool with an unlimited shelf life.
Our ultimate aim is for the Chalice to be the “go to” or “bring with” item at any leisure activity. We are just at the beginning of an amazing journey and firmly believe that the Chalice will become the next “Happy Meal” must have.
Various focus groups and research have announced the Chalice as “amazing” and “brilliant”.
This fully patented product really deserves recognition for its uniqueness and the genius detail in its design. After a lot of hard work, expense and tenacity we see the Chalice as a World Wide leading product.
The Chalice cup has a creative configuration that allows the user to combine a beverage and snack/sweet product in the same vessel. With the use of the lanyard the user hands are free to purchase more products from the outlet. The chalice uses a thermal barrier to keep drinks cold and snacks warm.
The Chalice reduces packaging waste by its reusable function and reducing the reliant on single use packaging. The Chalice aids product merchandising and motivates purchase by its ability to be personalised on the cup and top container.
What about adding " the very best of British design" .
with its unique duck bill valve, this multi-purpose vessel can even take carbonated drinks.
The introduction of the lanyard makes this a hands free purchase,
Fits into the majority of cup holders (cinemas, vehicles ECT.)