It is a 2000 word essay to be completed. The subject is Advertising theory & concepts. The essay topic is; Advertising theory - theoretical underpinnings of said article.
Brief: Select a recently published empirical research article about Advertising Theory. Write to essay that presents the theoretical underpinnings of the article, the most important ideas and its relationship to advertising theory. Identify and discuss rival theories and concepts which may have been missing in the journal article as well as find alternative explanations for the findings presented in the article. Discuss managerial implications and provide illustrates of advertising campaigns supporting the theory and viewpoints from the article. Demonstrate striking personal insight and originality, supporting their arguments with relevant literature.