I have a marketing brand report, all I need is an executive summary about the mentioned parts below :
a) An executive summary of your Brand Audit (better written after completing the report).
YOUR JOB IS (a).
b) A full critical analysis of the chosen brand in terms of: Currently served target market (s) and their profile (Demographic/Behavioural), marketing mix strategies followed [based on the submitted UPDATE Report]. A perceptual map explaining how the chosen brand
is currently positioned in comparison with the competitors.
c) A full critical comparative analysis of your informal desk research findings and observation regarding the chosen brand’s current marketing mix strategies (based on Product, Price, Distribution and Promotion analysis done in UPDATE Report) with that of the closest competitor in the last two or three years.
d) Marketing Insights recommended: Based on the above, FIVE BEST MARKETING INSIGHTS need to be recommended to SUSTAIN/ IMPROVE the marketing health of the chosen brand.
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