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About Us Lane Automotive is a premier supplier of high-performance automotive parts and accessories, serving racers, hot rodders, truck owners, and off-road enthusiasts worldwide. As a leading distributor in the performance aftermarket industry, we are proud to be a six-time recipient of the SEMA Warehouse Distributor of the Year award. Based in Southwest Michigan, Lane Automotive has built a strong reputation through consistent growth, innovation, and a commitment to delivering cutting-edge products. Our advanced technological infrastructure and deep industry expertise allow us to stay ahead in an increasingly competitive market. We are driven by our people, agility, and relentless focus on performance. We foster a dynamic and rewarding environment where ambitious professionals can grow, innovate, and make a real impact. Position Overview (Job Description) We are looking for a Marketing Operations & B2B Lead Generation Specialist to manage and scale our outbound marketing engine. This role is highly execution-focused and centers around: B2B data sourcing and list building Multi-channel campaign execution AI-driven marketing and automation Your top priority is to: Build and maintain high-quality prospect lists Execute and optimize campaigns across multiple channels Improve efficiency through AI and automation Employment Type Freelance / Contract-based Remote (Global) Long-term collaboration preferred Expected workload: 15–30 hours/week Location Remote Global candidates welcome Responsibilities 1. List Generation & Data Management (Top Priority) Research and identify reliable data sources for B2B prospecting Build targeted prospect lists across multiple segments and markets Clean, normalize, deduplicate, and enrich data from various sources Maintain and update CRM databases Segment lists based on campaign needs, audience type, and behavior 2. Marketing Operations Publish and distribute content across: Website Social media Email campaigns Third-party platforms Manage and optimize campaigns across: Google Ads Meta Ads LinkedIn Ads Design and execute: Email campaigns and drip sequences Outreach campaigns (cold email / outbound) Update websites and landing pages using CMS platforms (WordPress, HubSpot, etc.) Collaborate with developers for website improvements 3. AI, Automation & Workflow Optimization Use AI tools (ChatGPT, Claude, etc.) daily to accelerate execution Build automation workflows using: Zapier Make CRM-based automation Identify manual processes and replace them with automated solutions Continuously test and adopt new AI tools 4. Freelancer & Project Coordination Source and manage freelancers: Designers Video editors Copywriters SEO specialists Provide clear briefs and ensure quality delivery Manage timelines and budgets Daily / Weekly / Monthly Workflow Daily Data sourcing and list building Campaign monitoring and execution AI-assisted content and workflow automation Weekly Campaign performance analysis CRM updates and segmentation Coordination with freelancers Monthly Performance reporting Strategy optimization Automation improvements Reporting Weekly performance reports (campaign + data insights) Monthly strategic reports (growth opportunities + improvements) Tools: Google Sheets, CRM dashboards, analytics tools Deliverables Clean and structured prospect databases Executed marketing campaigns Automation workflows Performance reports KPIs (Performance Metrics) Lead quality and conversion rate Campaign performance (CPA, ROAS) Data accuracy and usability Workflow efficiency and automation level Collaboration You will work closely with: Marketing / Growth Lead Content team Ads team External freelancers Requirements (Experience & Skills) 2+ years in B2B marketing or marketing operations Proven experience in list building and data sourcing Strong experience using AI tools in daily workflows Experience building automation workflows (Zapier, Make, etc.) Experience with paid ads (Google, Meta, LinkedIn) Familiarity with CRM systems (HubSpot or similar) Strong Excel / Google Sheets skills Ability to manage freelancers and deliver projects Nice to Have Background in B2B services Experience with SEO tools (Ahrefs, SEMrush) Experience with landing page optimization Marketing certifications (Google Ads, HubSpot, etc.) Compensation (Salary & Bonus) $50 – $100/hour (based on experience and performance) Flexible workload depending on output Performance-based incentives available Long-term growth opportunity Benefits Fully remote work Flexible schedule AI-driven working environment Access to tools and freelancer support Opportunity to grow into a lead marketing role Application Questions Have you built B2B prospect lists from multiple data sources? Do you use AI tools daily in your workflow? Have you created automation workflows (Zapier, Make, etc.)? Do you have experience with CRM platforms (HubSpot or similar)? Have you managed campaigns across Google, Meta, or LinkedIn? Work Location Remote
ID Projek: 40350850
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18 pekerja bebas membida secara purata $58 USD/jam untuk pekerjaan ini

Hello, I am eager to contribute as your Marketing Operations & B2B Lead Generation Specialist at Lane Automotive. With over 15 years of extensive digital marketing experience, including advanced proficiency in B2B lead sourcing, multi-channel campaign management, and AI-driven automation, I am confident in delivering scalable and efficient outbound marketing solutions tailored to your high-performance automotive market. My expertise covers data management—list building, cleaning, segmentation—and campaign execution across Google Ads, Meta, and LinkedIn Ads. I am adept at leveraging AI tools like ChatGPT to accelerate workflows and create automation pipelines using Zapier and Make, ensuring optimal operational efficiency. Experience with HubSpot CRM, Google Sheets reporting, and managing cross-functional freelancer teams aligns perfectly with your stated needs. I am committed to building high-quality prospect databases, optimizing campaigns for ROAS and CPA improvements, and producing insightful performance reports that drive continuous growth. Your vision for an AI-enabled, performance-focused marketing engine resonates strongly with my approach. I look forward to discussing how I can support Lane Automotive’s growth and innovation goals. Best regards, Willis Khan
$50 USD dalam 5 hari
8.7
8.7

Hi, I am an experienced Marketing Operations and B2B Lead Generation Specialist, and I can build and manage high-quality prospect lists, clean and enrich data, execute multi-channel campaigns (email, Google, Meta, LinkedIn), manage CRM systems, and optimize performance. I will leverage AI tools for content and automation, create workflows using Zapier/Make, manage freelancers, and deliver structured databases, campaigns, and performance reports. Please send a message so we can go through the details, decide on the timeline and deliverables. Best regards.
$50 USD dalam 10 hari
7.1
7.1

I understand that Lane Automotive is seeking a Marketing Operations & B2B Lead Generation Specialist to manage and scale their outbound marketing engine. Your top priority is to build high-quality prospect lists, execute campaigns across multiple channels, and improve efficiency through AI and automation. My extensive experience in AI-driven marketing, data management, and multi-channel campaign execution makes me the perfect fit for this role in the high-performance automotive industry. I have successfully implemented similar strategies in past projects, resulting in significant growth and success for my clients. My strategic insight for optimizing your marketing operations would involve utilizing AI tools for accelerated execution, building automation workflows using platforms like Zapier and Make, and continuously testing and adopting new AI tools to enhance efficiency. I have a proven track record of working with CRM systems, managing freelancers, and delivering projects on time and within budget. I am confident that my expertise in these areas will ensure the success of your marketing initiatives. I encourage you to reach out to me to discuss how we can collaborate to achieve your marketing goals. I am excited about the opportunity to contribute to Lane Automotive's growth and innovation. Let's connect to discuss the roadmap for your project and how I can help elevate your marketing strategies to the next level.
$80 USD dalam 15 hari
6.8
6.8

Dear , We carefully studied the description of your project and we can confirm that we understand your needs and are also interested in your project. Our team has the necessary resources to start your project as soon as possible and complete it in a very short time. We are 25 years in this business and our technical specialists have strong experience in Project Management, SEO, Market Research, Email Marketing, Social Media Marketing, Digital Marketing, Content Marketing, B2B Marketing, Data Management, Google Ads and other technologies relevant to your project. Please, review our profile https://www.freelancer.com/u/tangramua where you can find detailed information about our company, our portfolio, and the client's recent reviews. Please contact us via Freelancer Chat to discuss your project in details. Best regards, Sales department Tangram Canada Inc.
$50 USD dalam 5 hari
6.3
6.3

With Lane Automotive's need for a Remote Marketing Operations & B2B Lead Generation Specialist, my proven experience and skilled expertise make me a perfect fit. Over the past 2+ years, I've honed my ability in data sourcing and list-building, which aligns impeccably with your top priority of mine: building and maintaining high-quality prospect lists. My familiarity with AI-driven marketing strategies gives me a competitive advantage for executing and optimizing campaigns across multiple channels. Moreover, having worked extensively with various automation tools - including Zapier and Make - I am confident in my ability to improve efficiency through workflow optimization, precisely what you need to alleviate manual processes. As an added benefit, my background in managing forex accounts has heightened my proficiency in data accuracy and usability - KPIs you place emphasis on. Time is of the essence, even more so for international teams functioning remotely; my knack for minimizing risks through precise time management reinforces my suitability for this role.
$75 USD dalam 40 hari
5.0
5.0

Hello, I’m excited about the opportunity to support Lane Automotive as your Marketing Operations and B2B Lead Generation Specialist. With hands-on experience building high-quality prospect lists, managing multi-channel campaigns, and leveraging AI for automation, I can help strengthen your outbound engine. I’ve worked extensively with CRM platforms, paid ads, and workflow tools like Zapier and Make, enabling me to streamline operations and elevate campaign performance. Your focus on innovation and performance aligns strongly with my approach to data-driven marketing. I would be glad to answer your application questions, yes, I’ve built B2B lists, use AI daily, created automation workflows, managed CRM systems, and run campaigns across major ad platforms. I’m eager to bring structure, efficiency, and proactive execution to your marketing operations. Best regards!
$50 USD dalam 27 hari
0.0
0.0

Watervliet, United States
Ahli sejak Apr 1, 2026
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$10-30 USD
$2-8 USD / jam
₹12500-37500 INR
₹12500-37500 INR
£1500-3000 GBP
₹12500-37500 INR
£250-750 GBP
₹600-1500 INR