Greetings!
Since 2010, I have been ranked as the top technical, business and creative writer on Freelancer.com. During this time, I have completed more than 1,600 projects totaling more than $1.3 million. This includes more than 1000 articles, blogs, business plans, white papers, marketing plans websites, reports, press releases and product descriptions.
I hold Bachelor of Business Administration and Master of Business Administration degrees and have worked for clients in 150+ countries, including Fortune 100 companies such as American Express, Morgan Stanley, FLIR, Audi and Cisco among others.
I recommend the following best practices:
- Ensure the content is relevant to the audience - Putting more long-form, comprehensive content—often called
pillar pages—out there on your public website, for free (i.e., less gated content) will allow you to build a tribe
around your content and serve your customers even better in 2020. The reason for this is simple and two-fold:
a. First, Google is getting better and better at delivering the “best” content to its users which means we
should be creating content that’s useful to the reader and not overly self-promotional.
b. Second, search results are more competitive than ever, and digital brands have a much more mature
approach to content in 2020 than ever before. So if you’re delivering underwhelming content that focuses
on you and not your readers, you’re going to lose. And lose, and continue to lose.
- Promote your content through Social Media, Email and through Linkbuilding
a. Promoting on social media means more exposure. We should create posts that other people are eager to
share on a wide variety of platforms, plus get into Facebook groups and forums. The more other people
share your content, the more the word will get out and the better you can signal your influence to search
engines.
b. Email marketing will allow us to connect with people who have shown an interest in your content in the
past.
c. Linkbuilding is the practice of enticing other websites to link to your site and produces real results. We wlll
attempt to search and find websites in your industry with readerships who might find your content useful?
Send them a quick, friendly email and ask if they’d consider sharing with their readers on their site.
- Use scannable content when possible
- Blog content does not need to be optimized for Google BERT
Some Logistics:
I request 50% payment upon delivery of a 1 page project scope and 50% in a milestone released to me upon completion.
Please send me any information you have regarding your topic, structure and other important items regarding the project.
Some Questions:
Who is your target audience?
When do you want to start this project, and when do you need it completed?
Are you available for a discussion to ensure I understand this project. When is a good time?
I would very much like to work with you on this project. Please contact me through www.freelancer.com chat to discuss specifics.
Thank you,
Gregory Bair
