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We are looking for an experienced Brand Strategist / Marketing Consultant (10+ years) with a proven track record of building and positioning premium consumer brands. Our objective is to establish a strong strategic foundation for our brand and translate that strategy into a clear visual and communication framework that can be implemented across all marketing channels. We are specifically looking for professionals who have worked with luxury, fashion, beauty, wellness, lifestyle, or premium D2C brands and understand how to build aspirational brands that connect with modern consumers. Scope of Work The selected consultant will help define and develop: • Brand Vision, Mission & Purpose • Brand Positioning & Differentiation Strategy • Customer Personas & Audience Profiling • Competitor & Market Analysis • Brand Storytelling & Messaging Framework • Tone of Voice & Communication Guidelines • Visual Identity Direction (moodboards, visual references, brand aesthetics) • Content Pillars & Social Media Strategy • Marketing Funnel & Customer Journey Framework • Brand Book / Brand Guidelines The ideal candidate should be able to bridge strategy and execution, ensuring that the brand foundation can be translated into social-media-ready content and long-term communication consistency. Preferred Experience • 10+ years of experience in Brand Strategy, Marketing Strategy, or Brand Consulting • Experience working with luxury, fashion, beauty, wellness, lifestyle, jewellery, watches, or premium consumer brands • Experience launching new brands from scratch or repositioning existing brands • Strong understanding of premium consumer behaviour and brand storytelling • Experience creating brand books, positioning frameworks, and communication guidelines Application Requirements Please include: Relevant case studies of luxury, fashion, beauty, wellness, lifestyle, or premium brands you have worked with. A brief explanation of your role and contribution in each project. Examples of brand strategy, positioning, messaging, or brand book deliverables you have created. Your typical process from discovery and research to final delivery. Estimated timeline for a project of this scope. Shortlisted candidates will be invited for a consultation call to discuss their approach and determine alignment before moving forward.
Project ID: 40527531
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Active 5 days ago
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11 freelancers are bidding on average ₹2,500 INR/hour for this job

Hello, hope you are doing well. We bring 10+ years of marketing and brand strategy experience, helping businesses transform ideas into clear, memorable brands that connect with the right audience and support long-term growth. Your project aligns perfectly with our expertise. Rather than focusing only on social media content, we take a holistic approach covering brand vision, mission, positioning, customer profiling, communication strategy, tone of voice, visual identity direction, marketing funnel planning, and brand storytelling. Our process includes: • Brand discovery and strategy consultation • Vision, mission, and value proposition development • Ideal customer and audience profiling • Brand positioning and messaging framework • Tone of voice and communication guidelines • Visual identity direction and creative recommendations • Social media content strategy and content pillars • Marketing funnel and customer journey planning • Actionable brand playbook for consistent execution Deliverables include a comprehensive brand strategy document, communication framework, visual identity recommendations, content roadmap, and practical marketing guidance designed to ensure consistency across all customer touchpoints and future campaigns.
₹2,500 INR in 40 days
8.0
8.0

Hi there, I reviewed your project: Brand Identity & Marketing Strategy and it aligns well with my experience in Social Media Marketing, Digital Marketing, Content Creation, Marketing Strategy, Creative Design, Customer Strategy, Brand Management, Agile Development. I focus on delivering quality work with clear communication, organized execution, and practical strategies that support long-term results rather than short-term fixes. Based on your requirements, I can assist with planning, execution, optimization, and ongoing support while keeping the workflow efficient and goal-oriented. I’m comfortable adapting to different project scopes and can work independently while maintaining regular updates and timely delivery. I’d be happy to discuss the project further, understand your priorities, and suggest the best approach before getting started. Best regards, Simran
₹2,500 INR in 20 days
6.4
6.4

Hello, I am Rakesh Vanarse here. I am into Brand Strategy, Business and Corporate Strategy with over 31 years of experience. I also offer Strategic Management and Go-To-Market (GTM) Strategy services. I have worked on over 140 Brands across categories such as FMCG, Wellness, Media, Fashion, Banking & Finance, D2C brands, Startups and many more. Trainer and Visiting faculty at leading Management Institutes. 29,000 + students and participants taught and trained. I would love to share my experience on your assignment. You may Google, Bing and Yahoo search as well as ChatGPT, Grok, Co-Pilot, Perplexity and Meta AI ‘Who is Rakesh Vanarse’ to know more about me. Lets connect soon. Regards RV
₹2,500 INR in 40 days
3.9
3.9

I am highly motivated internet marketing professional offering several years of experience in advertising on a multitude of digital platforms and social media networks. Creativity, the ability to generate new ideas with enthusiasm and passion for advertising has always been a key part of my success in the fast paced and ever changing world of internet marketing. Corporate Profile : https://www.freelancer.com/u/Technolinks Whatever your digital marketing desires may be, I can assist!
₹2,500 INR in 21 days
2.3
2.3

I m a management students and have work with a small brand to create a brand so I have a past experience and marketing and brand building is my strongest subject
₹2,500 INR in 40 days
0.0
0.0

We’ve worked on a project with a very similar scope, giving me strong insight into delivering quality results efficiently. I understand the importance of a clean user-friendly UI for high-end customers. Let's chat about your project or walk away with a free consultation. Regards, Nabeel Ismail
₹2,500 INR in 7 days
0.0
0.0

I am a brand strategy and marketing consultant focused on building clear, scalable positioning systems for premium consumer brands. My work bridges strategic thinking with execution-ready frameworks that can be applied across marketing, social media, and product communication. For your project, I will develop a complete brand foundation covering brand vision, mission, purpose, and positioning. This will be based on structured competitor analysis, market research, and identification of whitespace opportunities within your category. The objective is to ensure your brand has a distinct, defensible position in the premium consumer space. I will then define detailed customer personas, including behavioural drivers, emotional triggers, and purchase motivations, so all messaging is precisely targeted. Alongside this, I will build your brand storytelling and messaging framework, including tone of voice guidelines and communication principles to ensure consistency across all channels.
₹2,500 INR in 40 days
0.0
0.0

We recently wrapped up a project very similar to this, helping a business establish a strong brand foundation across various marketing channels. We've built a website for service businesses, ensuring a professional and seamless user experience. Our expertise lies in brand strategy, marketing consulting, and creating compelling communication frameworks. With 75+ 5-star reviews and a top 1% ranking among 75 million users, we guarantee top-notch results. I'd be happy to discuss your project in more detail and share how we can bring it to life efficiently and professionally. Best case, we work together. Worst case, you get free advice that helps you move forward. Regards, Martinus.
₹2,500 INR in 7 days
0.0
0.0

Hi, I’d be interested in supporting your brand strategy and positioning project. I have 5 years of experience in brand strategy, marketing strategy, and communication development. My focus is on building clear, differentiated brand foundations that can translate into strong visual identity, messaging, social content, and long-term marketing consistency. For this project, I can help develop the complete strategic framework, including brand vision, mission, purpose, positioning, audience personas, competitor analysis, storytelling, messaging, tone of voice, visual identity direction, content pillars, marketing funnel, customer journey, and a complete brand book. I’d be happy to join a consultation call to understand the brand vision, target audience, category, and commercial goals before recommending the best strategic direction.
₹2,500 INR in 40 days
0.0
0.0

Mumbai, India
Member since Jun 20, 2026
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