Brand design and brand strategy specialist

We are looking to hire an experienced Brand Strategy Specialist to build a strong, premium and scalable brand foundation for our travel company. ⚠️ This is NOT a basic logo design project. We are NOT looking for a graphic designer who only creates logos. We need a strategic thinker who understands positioning, psychology, brand architecture, and long-term brand building. About Us: We are building a modern travel company targeting Indian and global audiences. Our goal is to create a premium, trustworthy and emotionally connected brand in the travel industry. Scope of Work: The selected specialist will be responsible for: • Brand positioning strategy • Target audience definition & customer persona creation • Competitor analysis • Unique Value Proposition (UVP) development • Brand mission, vision & core values • Brand voice & communication tone • Brand story development • Naming consultation (if required) • Tagline development • Brand architecture planning • Brand guidelines framework (Visual identity direction is welcome, but strategy comes first.) What We Are Looking For: ✅ Proven experience in brand strategy (please share portfolio/case studies) ✅ Experience working with premium or lifestyle brands ✅ Ability to think long-term, not just design-focused ✅ Strong understanding of consumer psychology ✅ Structured brand documentation delivery Deliverables: • Complete Brand Strategy Document (PDF) • Clear brand positioning statement • Defined target audience persona • Messaging framework • Strategic brand roadmap Proposal Requirements: To be considered, please include: Relevant brand strategy projects you’ve completed Your process for building a brand from scratch Timeline Fixed price quote Why you are a strategist and not just a designer Generic proposals will not be considered. We are looking to build a long-term relationship with the right branding expert. Looking forward to reviewing serious, strategic proposals.

ID Projek: 40272433