Design Production-Ready Brand Pack

$10-30 AUD

Closed

Posted about 1 month ago

$10-30 AUD

Paid on delivery

We make premium, fast, good-for-you açaí bowls and drinks — the brand promise is in our strapline: "Good. To go." Our positioning sits in the overlap of clean-eating and takeaway-convenience. We've already done extensive exploration on typography, colour, and graphic devices internally and have landed on a confirmed direction. We're now looking for a brand designer to take it from "we know approximately what we want" to "production-ready brand pack we can hand to packaging suppliers, signwriters and our web team." The current creative direction **Please treat the following as a guide, we encourage you to innovate and improve on the current creative direction. Primary wordmark: pulp set in an italic serif, in a warm gold / mustard tone. Sub-mark (always present in the locked lockup): AÇAÍ CO set in tracked uppercase sans, in white, sitting beneath the wordmark. Important — the sub-mark must use authentic Portuguese spelling: cedilla under the c (ç) and the acute accent on the í. So it's AÇAÍ CO, not ACAI CO. This is non-negotiable; it's a key authenticity signal for the brand. Tagline: "Good. To go." set in clean white sans, used in applications (e.g. on the lower portion of a cup) but not always part of the core logo lockup. Primary palette: deep aubergine/plum, dark forest green, and black, with gold/mustard and warm white as the type colours. We will provide: • 4 reference mock-ups showing the direction on takeaway cups (request these once you accept the project). • Brand context document and prior typographic exploration deck • Engineering plans and a rendered shopfront canvas (see Appendix A) for the first physical install. Scope of work 1. Lock down the typography • Identify or recommend the exact font for the wordmark (currently an italic serif — looks Caslon / Cormorant / Playfair family but needs nailing down). Specify weight, style, and licensing route (Google Fonts, Adobe Fonts, or paid foundry — please factor licensing into your recommendation). • Identify or recommend the exact font for the AÇAÍ CO sub-mark and the "Good. To go." tagline. Sans-serif, clean, modern. • Lock down the spacing and proportions of the primary lockup: wordmark size, sub-mark size relative to wordmark, tracking on the sub-mark, vertical gap between them. Provide a clear-space rule and minimum-size guidance. 2. Explore and lock down the colour system • Refine the exact hex values for the primary palette (aubergine, forest green, black) and accent (gold, white). • Propose 2–3 alternate background treatments inside the palette family (e.g. cream variant for lighter applications, a single-colour reverse for monochrome use). • Provide each colour as HEX, RGB, CMYK, and Pantone equivalents so we can spec packaging and signage. 3. Apply the brand across executions Show the locked logo applied across at least five real-world surfaces: • Takeaway cup (rough mock-ups exist — refine these). • Takeaway Açaí bowl / bowl lid. • Storefront sign — please use the rendered shopfront canvas in Appendix A as the base. Show signage band, cladding treatment, door, and the menu area in your branded version. • Paper takeaway bag • Social media avatar (square crop) and one Instagram post template. Mock-ups should be high-quality (Photoshop / Smartmockups level) and reflect realistic lighting and materials. 4. Deliver a complete brand pack • Primary lockup (wordmark + AÇAÍ CO) as AI, EPS, SVG, PDF, and PNG (transparent) at multiple sizes. • Reverse / monochrome variants for use on light, dark, single-colour, and one-colour-print contexts. • Stand-alone wordmark (without sub-mark) for tight applications like favicons and stamps. • Single-letter monogram (the "p") as a standalone mark for app icons / cup stamps / merch. • A mini brand guide (PDF, approximately 5–10 pages) covering: logo construction, clear space, minimum sizes, colour system with all colour values, type system, do's and don'ts, and the applied mock-ups. All files delivered with sensible naming conventions (e.g. [login to view URL]). All copyright and IP transferred to Pulp Açaí Co. on final payment. What we'd like to see in your proposal 1. A short note (1–2 paragraphs) telling us how you'd approach this and any red flags you see in the direction. 2. 2–3 portfolio examples of food, beverage, or hospitality brand work you've done. Bonus if any of it is takeaway / café / quick-service. 3. Your fixed fee for the full scope above, and your proposed timeline. 4. How many rounds of revisions are included. 5. Software you'll deliver in (we'd like editable Adobe Illustrator source files). How we'll choose We'll shortlist based on portfolio fit (specifically food/beverage branding), the thoughtfulness of your initial note, and pricing. We're a small founding team and we move fast, clear communication and an opinionated point of view will go a long way. Thanks for reading and looking forward to seeing your work. — The Pulp Açaí Co. team Appendix A — Shopfront canvas The first physical install of Pulp Açaí Co. is at 43b First Ave. The engineering plans are available on request. The render below shows the shopfront stripped of all branding — a clean architectural canvas for you to design onto. Key dimensions • Total facade: 4,205mm wide × 2,445mm tall. • Signage transom band: 385mm tall, runs the full width — primary brand surface. • Three bays separated by 45mm aluminium dividers. • Bay 1 (left, 1,420mm wide): vertical timber cladding with a wide window in the upper portion. • Bay 2 (middle, 1,185mm wide): same treatment as Bay 1 — matched wide window above cladding. • Bay 3 (right, 1,510mm wide): plain entry door centred within the bay, flanked by cladding on both sides. What we'd like to see applied • Primary lockup (wordmark + AÇAÍ CO sub-mark) on the transom band. • Cladding colour / material decision — propose your treatment (paint, stain, or leave timber). • Door treatment — the "Good. To go." tagline could live here, or the entire door could be a brand canvas. • Menu display approach — where the menu lives on the facade is open. • Any optional kerbside elements (A-frame chalkboard, planter, hanging sign) as suggestions.

Branding

Logo Design

Logo Animation

Project ID: 40503790

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16 freelancers are bidding on average $17 AUD for this job

@graphicmonster

Hi, I recently came across your project [ Design Production-Ready Brand Pack ] and would love to help bring your vision to life with a clean, professional, and visually engaging design. With 20 years of Graphic Design experience, I specialize in creating marketing materials that attract attention and communicate your message effectively. .Complete brand identity package • Logo, colors & typography system • Print and digital-ready assets • AI, EPS, SVG, PDF, PNG, JPG files • Fast turnaround and revisions • Final Files: AI, PSD, PNG, PDF, SVG, EPS + Source Files Portfolio: freelancer.com/u/graphicmonster Let's get started today! Parkash Joshi

$22 AUD in 1 day

4.9

(665 reviews)

7.7

@designsmaker0

As an experienced designer with 10+ years in the field and a rich portfolio that showcases my talents in branding and logo design, I would be an excellent fit for your project. I have completed numerous projects similar to yours that required a detailed understanding of typography, color systems, and the use of authentic elements to create a cohesive brand identity. Moreover, in tandem with my design skills, I guarantee fast turnarounds without compromising on quality or creativity. I am adept at using Adobe Illustrator and Photoshop - the tools you've specifically mentioned. This, coupled with my eye for detail, will ensure that your 'confirmed direction' takes shape seamlessly.

$22 AUD in 1 day

4.9

(632 reviews)

7.4

@techypooja4

Hello, ⭐⭐⭐QUICK START⭐⭐⭐ I have reviewed your project description regarding the ( Design Production-Ready Brand Pack) project. I have 6+ years of experience in the field of graphic design. You will get quick draft after deal. EXPERTISE IN :- Adobe Illustrator, Photoshop, Canva, Corel Draw. ⭐MY OFFERS INCLUDE⭐ ❇️Initial design concepts. ❇️Unlimited revisions till you happy. ❇️Finals: AI, PSD, PDF, EPS, PNG, JPEG, SVG. ❇️High quality and Eye-catching graphics. ❇️Payment release after completion of project. ❇️Available 24/7 for client support. ⏩PORTFOLIO: https://www.freelancer.com/u/techypooja4 I guarantee effective communication throughout the project to ensure your vision is brought to life. Warm Regards, Pooja

$30 AUD in 1 day

5.0

(25 reviews)

4.7

@wajahata90

Hi Pulp Açaí Co. Team, Your vision for Pulp Açaí Co. is already well defined, which makes this an exciting branding project. I can take your established creative direction and develop it into a complete production-ready brand system, ensuring consistency across packaging, signage, social media, and digital applications while maintaining the premium, healthy, and convenient personality behind "Good. To go." I will refine the typography, finalize the color system with print-ready specifications, create professional mockups for all required applications, and deliver a comprehensive brand pack including editable Adobe Illustrator source files, vector formats, logo variations, monogram, and a concise brand guideline document. I also pay close attention to details such as the authentic AÇAÍ spelling and real-world production requirements for signage and packaging. Portfolio: You can also review more of my work here: https://www.freelancer.in/u/wajahata90 Deliverables: ✓ Complete Brand Identity Package ✓ AI, EPS, SVG, PDF & PNG Files ✓ Packaging & Storefront Mockups ✓ Mini Brand Guidelines (5–10 Pages) ✓ Editable Adobe Illustrator Source Files I would love to review the reference mockups and shopfront render to discuss the best direction for the final brand system. Looking forward to working with you. Best regards, Wajahat Ahmed

$10 AUD in 1 day

4.8

(7 reviews)

4.3

@Web2AppGuru

Hi, I’ll refine your typography, lock spacing, build a consistent colour system, and apply everything across cups, bowls, bags, storefront, and social assets—ready for real-world production. Deliverables: ✔ Final logo system (lockup + monogram + wordmark) ✔ Typography + spacing + usage rules ✔ Colour system (HEX, RGB, CMYK, Pantone) ✔ 5+ real-world mockups (packaging, storefront, social) ✔ Mini brand guide (5–10 pages PDF) ✔ Editable AI / EPS / SVG files Portfolio: https://www.freelancer.in/u/Web2AppGuru Award me the project to start straight away, or send a quick message, and let's discuss. Regards, Baby K.

$20 AUD in 1 day

5.0

(4 reviews)

2.8

@giaphung2k1

Hello It sounds like you need a high-performance website that mirrors the premium, fast-paced nature of your açaí brand. I specialize in building sleek, conversion-focused sites that load instantly and offer a seamless ordering experience. Over the last five years, I’ve helped food and lifestyle brands optimize their digital presence to increase online orders and customer retention. I’m available to discuss how we can elevate your brand’s site. Are you free for a quick chat this week? Giáp Văn Hưng

$18 AUD in 7 days

4.7

(8 reviews)

3.2

@Marcoa011

This Project caught my eye, so I had to reach out. I specialize in crafting meticulous brand designs that resonate with your target audience. With over 10+ years of experience in web and brand solutions, I am confident in transforming your creative direction into a polished, production-ready brand pack. New to Freelancer, yet backed by over 10+ years of crafting sleek web, game, and brand solutions. Let’s create something exceptional together. I understand the importance of authenticity, consistency, and attention to detail in branding. By meticulously locking down typography, refining color systems, and creating realistic mock-ups, I ensure a seamless and professional brand execution across various touchpoints. I would love to chat more about your project! Regards, Marco Agrela

$15 AUD in 7 days

0.0

(0 reviews)

0.0

@nurmuxammad1

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$20 AUD in 7 days

0.0

(0 reviews)

0.0

@quazeemf

As an experienced designer, I am confident in my abilities to meet and exceed your expectations for your açaí bowl brand. Though my expertise centers on book formatting, I have a diverse skill set and keen eye for detail that can be applied to your project. To take on the task of locking down typography (including licensing specifics) and refining your color system, I employ a meticulous approach that will ensure your brand's message is transmitted consistently and effectively across various mediums. I understand the importance of authenticity in branding, which is why I appreciate and respect the non-negotiating aspects like the authentic Portuguese spelling for 'AÇAÍ CO.' Additionally, my versatility extends to proficiently using design tools like Photoshop to create high-quality mock-ups. These mock-ups will not only reflect realistic lighting and materials but also offer you a clear picture of how your brand will appear in real-world scenarios. Finally, I value the significance of timely, organized, and accessible project deliverables. With me on board, you can trust that your brand pack will not only be complete but will feature sensible naming conventions to guarantee easy navigation and useability as well. Choose me for my strong design skills, attention to detail, and ability to make sense out of complexity - it would be a pleasure to give life to the creative direction you've envisioned!

$20 AUD in 7 days

0.0

(0 reviews)

0.0

@seeniv6

I can design a clean and professional logo according to your requirements. I will provide revisions and deliver the final files in high quality."

$10 AUD in 7 days

0.0

(0 reviews)

0.0

@yasminm205

Hi! I am a creative and passionate graphic designer. I specialize in modern logo and social media designs. I always focus on clean, unique and professional work that helps brands stand out. Client satisfaction is my top priority, and I always try to deliver high-quality designs on time.

$15 AUD in 1 day

0.0

(0 reviews)

0.0

@hiteshk002

Hello, I would love to design your logo and create a unique, professional brand identity that reflects your vision. I will provide multiple original logo concepts, high-quality revisions based on your feedback, and deliver the final files in all required formats (PNG, JPG, SVG, AI, and transparent versions). My focus is on creating a logo that is memorable, modern, scalable, and suitable for both digital and print use. I ensure attention to detail, clear communication, and timely delivery throughout the project

$20 AUD in 1 day