Threk Holdings Brand Logo Design

Logo Design Brief – Threk Holdings Project Overview We are seeking a timeless, premium, and versatile logo for Threk — a growing ecosystem of tools focused on financial resilience, legacy preservation, and future preparedness. The brand helps individuals and families protect their past, strengthen their present, and prepare for the future with calm confidence. Brand Personality Calm, hopeful, and empowering Trustworthy and professional, yet warm and human Not cold or clinical — should feel supportive and protective Core values: Resilience, Protection, Progress, Legacy, Family Key Visual Requirements Primary Symbol A modern, elegant shield (strong but approachable) Inside the shield: A graceful glowing path that starts at the bottom center and curves upward toward the top right, symbolizing forward progress and journey The path should feel organic and hopeful with a warm golden glow Clean negative space and excellent scalability Color Palette Primary: Deep teal and soft blue tones Accent: Warm gold / gentle golden glow Must work beautifully on both light and dark backgrounds Typography Modern, clean, elegant sans-serif for “THREK” Highly legible at small sizes Visual Reference For brand tone, color palette, and overall aesthetic direction, please visit our pre-production site at threk.app. This will give you a clear understanding of the current visual language used across the Threk ecosystem (calm, hopeful, professional with teal/blue and warm gold accents). Deliverables Needed Primary logo (icon + wordmark) Icon-only version (for app icon, favicon, etc.) Horizontal and stacked versions Full color, single color (black & white), and reversed versions High-resolution files (SVG, PNG, EPS, AI, etc.) Basic brand guidelines (color usage, minimum sizes, clear space) Usage Contexts Website ([login to view URL]) Mobile app icon Marketing materials Dark and light mode Project Tone The logo should feel premium, trustworthy, and emotionally resonant — similar to high-end wellness and fintech brands, but with more warmth and humanity. Would you be available for this project? Please share your estimated timeline and investment range.

Project ID: 40404626