Every business needs to have a written business plan. Whether it’s to provide direction or attract investors, a business plan is vital for the success for your organization. But, how do you write a business plan.
Executive summary - a snapshot of your business.
Company description - describes what you do.
Market analysis - research on your industry, market, and competitors.
Organization and management - your business and management structure.
Service or product - the products or services you’re offering.
Marketing and sales - how you’ll market your business and your sales strategy.
Funding request - how much money you’ll need for next 3 to 5 years.
Financial projections - supply information like balance sheets.
Appendix- an optional section that includes résumés and permits.
Table of Contents
Business Plan Summary 3
The Business 3
The Market 3
The Future 3
The Finances 3
The Business 4
Business details 4
Registration details 4
Business premises 4
Organisation chart 5
Management & ownership 5
Key personnel 5
The Market 10
Market research 10
Market targets 10
Environmental/industry analysis 10
Your customers 10
S.W.O.T. analysis 11
Your competitors 12
Advertising & sales 13
The Future 14
Vision statement 14
Mission statement 14
Action plan 14
The Finances 15
Key objectives and financial review 15
Start-up costs for [YEAR] 16
Raw Material (Annual Requirements) 17
Man Power (Salaries) 17
Balance sheet forecast 19
Profit and loss forecast 20
Break-even analysis 21
Supporting documentation 22
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