Plan and strategize a marketing proposal for Project launch.
You are the Product Marketing Manager in a growth stage fintech company that is famous for zero broker fees online FX trading, for retail traders.
The platform has recently moved into cryptocurrencies and is looking to launch a new interest bearing product where users will be able to:
Earn interest by locking in cryptocurrencies on the platform as a loan to other users.
Increase their interest rates by transacting with the platform’s debit card, which all users that signed up after 2021 can request for at no cost.
Top Management has set a target for the marketing team to attract at least 4000 users to have locked funds on the platform in 3 months, as this is estimated to help the company break into profit for the product.
Numbers for you:
Current total registered users on platform: 100,000 (40% active)
3 Month budget: S$15,000
Average holding time of funds on platform: 2 weeks
What would your strategy be here (please elaborate on points)?