What is the Rationale for Investing in a New BrewPub?

What is the Rationale for Investing in a New BrewPub? A conceptual Study by the Owner of an Existing Restaurant/Tavern (Based on a running case and a business simulation package) The decision making process in evaluating the rational for investing in a new BrewPub (preparation for a conceptual study by the owner of an existing restaurant/tavern) An excel based business simulation package, specifically developed for this project, in combination with selected decision support tools such as SWOT, PESTEL, etc, prepare a Managerial Report structured as follows: 3.1 Structure and present your paper in the form of a Managerial Report, with a cover page, table of content, executive summary, main body, appendixes. 3.2 Based on the business simulation 'Strategies and Decision Support in Organizations' and the business running case, define and present the overall goals and objectives from the business owner point of view. 3.3 Formulate your preparations for a decision making based on a research of at least two areas of your study (Marketing Management, Operations Management, Innovation & Technology Management, Financial Management). 3.4 For the selected areas (task 3.3) apply at least two from the discussed in this course decision support tools (from which one should be Decision Tree or Sensitivity Analysis): SWOT Analysis, PESTEL Analysis, Decision Trees, Sensitivity Analysis, Break-Even Analysis. 3.5 Evaluate the output parameters of the performed simulation cycles and explain which cycle is offering the best business parameters for the proposed new project and why. 3.6 Summarize the results from the study and formulate the decision strategy that the business owner should follow if he/she decide to invest in the new project. Expected length of Assignment 3: up to 10 pages APA format, excluding cover page, table of content, and appendixes