Need assistance to write a business plan for following Executive Summary ([url removed, login to view])- Dead line for submission 5 th may for [url removed, login to view] short listed for next level.
Describe precisely your product/service/Intellectual property license/process etc.
[url removed, login to view] is Ebay for patients and health care service providers (Doctors and Hospitals). The global market place generates patient leads and sells them to doctors and hospitals.
The health care market is evolving . Relationship between patient and health care service provider is moving towards that of , service buyer and seller . Today patients shop for quality and cost effective health care service.
[url removed, login to view] intends to create a online market place to help not only patients to access quality and cost effective health care , but also heath care providers to optimise revenues and increase efficiency of heath care delivery. Thus creating a Win Win situation patients and healthcare providers.
What are the key benefits that your product/service provides, to address the customer's problem/challenge?
1) ) Simplifies the job of patient to find quality and cost-effective health care service provider.
2) Free service is free for patients .
3) Saves cost on travel and saves time.
4)Provides best match for their requirement.
B). Health care service providers –
1) Instant access to patients .
2) Reduces advertising and intermediation cost
3) Optimise revenue by providing high margin services.
4) Increase efficiency of health care delivery
How is your product or service different from existing solutions and mention the factor which give you competitive advantage over the rest?
We have lead selling business model and the service for patients is free .Where as the existing players have a registration based business model and charge from both patients and health care service providers.
Our business model enables us to scale rapidly.
What is the market in which your company will operate?
We intend to operate in global clinical services delivery industry .
Healthcare industry is one of the world's fastest growing industries, absorbing over 10% of gross domestic product of most developed nations
The United States of America has one of the largest medical and healthcare industries in the world, followed by Switzerland and Germany.
The USA's medical industry comprises of more than 750,000 physicians and 5,200 hospitals.
Identify the segment of the market you can serve or you plan to serve in future.
Initially we intend to address the address the medical tourism industry and subsequently address the global clinical service delivery market mainly the developed and developing countries.
USA witnesses approximately 3.8 million inpatient visits and 20 million outpatients visit on a daily basis. Furthermore, the United States of America has the largest workforce i.e. one in every 11 US residents employed in the health care business.
Describe the growth rate and recent trends of your market that may represent disruptive changes or opportunities for new players like you?
Global medical tourism industry annual growth rate of 15% In India it grew by 30% last year. with a market size of 40 billion us dollers by 2012
Roland Berger study on behalf of Germany's Ministry of Economics shows that the global healthcare market could grow by 6% a year to USD 20 trillion by 2030
Healthcare-related per capita spending is rising all over the world: Russia (+13%), Vietnam (+13%) and China (+12%) show the strongest growth rates
Who are your potential and current, direct and indirect competitors in market?
There are no established players in this segment however we compete with local classifieds and web directories in this segment.
[url removed, login to view] is one company which has attempted to address this industry however they have been not able to scale up because of the pay per registration business model.
How you anticipate established