I am a beginner with new ideas. Creativity is an important trait in a business leader - a recent IBM survey of chief executives around the world shows that its the most sought after trait in a leader. Most people are born creative. But over time, a lot of us learn to stifle those impulses. We become warier of judgement, more cautions, more analytical. The world seems to divide into "creatives" and "non creatives", and too many people resign themselves to the later category. And that we know that creativity is essential to success in any discipline or industry. The good news according to author Tom Kelley and David Kelley of IDEO ,is that we all can rediscover our creative confidence. The trick is to overcome the four big fears that hold most of us back : fear of messy unknown , fear of judgement , fear of the first step , and the fear of losing control. The authors approach based on the work of psychologist Albert Bandura in helping patients get over their snake phobias : You break challenges down into small steps and then build confidence by succeeding on one after another. Creativity is something you practice , say the author not just a talent you are born with.
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