I need concept design

INTRODUCTION AND BACKGROUND QV BODY is a range of Body cleansers and moisturizers indicated for normal to dry and sensitive skin. QV Body is N1 in KSA therapeutical skincare market and is growing by 53% over last year. EGO is about to launch a new range within QV: QV DEO exclusively in Al Nahdi Chains in KSA, and needs to develop specific campaign for this range Marketing Objective As a leader in KSA Market, EGO has the strategy to expand QV range and penetrate the DEO segment through the launch of QV DEO that includes two SKU: • QV DEODORANT • QV ANTIPERSPIRANT Who are we talking to? (Target Audience) KSA Female 25-40 YO, working or non-working but having an active live Current behavior These women in KSA become more and more active and they pay a specific attention to their body Hygiene and social image, Using Deodorant on daily business is a part of their routine, They have preference in using Deodorant with fragrance, and believe that it’s the most efficient ones, They have preference in using antiperspirants that are more efficient than Deodorants. Current attitude (what they want) The efficacy comes first: they want efficient Deo that will protect them the whole day They prefer to use Deo for sensitive skin that will not irritate the sensitive underarm area and even better that will hydrate their skin at the same time. Main Competitors Bioderma​​​​​​Eucerin What’s our communication Objective? 1-Increase awareness about the efficiency of the fragrance free Deo: QV DEO works by removing odors and helping prevent them, It doesn’t need fragrance because it’s removing not masking odors, 2- Highlight the benefits for sensitive skin: Fragrance, alcohol free Dermatologically tested 3- Benefit from the brand equity in QV in KSA Positioning To Saudi women having sensitive skin that want an efficient Deodorant that will be efficient against odours for the whole day, while being gentle with their skin: • NORMAL DAY USE: QV DEODORANT • SWEAT CONTROL: QV ANTIPERSPIRANT Proposition (why customers should buy it) QV Anti-Perspirant Deodorants have been formulated with revolutionary BiosorbTM Crystals. BiosorbTM Crystals are activated when they come into contact with perspiration and inhibit the growth of odour causing bacteria. Containing aluminium salts, they combine proven protection with a reduced chance of irritation. Free from fragrance (non-irritating) and alcohol (non-sting), QV Anti-Perspirant Deodorants are ideal for sensitive skin. Available as a roll-on. QV Deodorants are gently formulated to target the source of the odour rather than just masking it with fragrance. Containing revolutionary BiosorbTM Crystals, QV Deodorants provide proven protection against odour. Free from aluminium, fragrance (non-irritating) and alcohol (non-sting), QV Deodorants are ideal for sensitive skin. Available as a roll-on. The range has been dermatologically tested gentle enough to be used every day by those with sensitive skin. It is available as a roll‒on. Brand Personality Effective, safe, Recommended by Dermatologists, Made in Australia QV range Tone of Voice Communicate consumer a tone of excitement Deliverables - Design the key visual - Templates: 1. Poster

Project ID: 19567070