Instagram funnel, posts, and landing page

We are a new coaching business aimed at schools and educators. We want our instagram page core to be podcasts aimed at teachers and other educators and now want Instagram to work as a clear funnel that pushes that audience to a single, high-converting landing page and get people to sign up for our emails, webinars/workshops, and coaching offered on our website. The priority is traffic + follower increase: every Story, Reel, carousel, caption, and link in bio should encourage a click-through somewhere. NOTE: NO AI OR CHATGPT GENERATED WORK. We can tell very quickly and this is a no from us! We want everything to be natural and reflecting the precise work and lanugage of humans. Your role spans two parts: Instagram/TikTok content & editing – Repurpose my podcast material into engaging Reels, carousels, and Stories. – Polish the visuals and audio so each piece feels native to the platform. – Write hook-driven captions, smart hashtag sets, and strong CTAs that point to the landing page. – Map a posting schedule that keeps educators returning for more while nudging them toward the next step. - Make as many changes as required (when we ask for them). Landing page build – Design and develop a page that loads fast, looks professional on mobile, and matches the podcast’s branding. – Essential modules: an email sign-up form, a section to register for upcoming webinars/workshops, and a clear button to schedule a 1-to-1 coaching session from our website. – Integrate with my existing email platform and calendar system so contacts flow automatically into the right lists. – Analytics set-up to track clicks arriving from Instagram and the conversion rate for each action. If you’ve guided an edu-focused brand through a similar funnel or have portfolio pieces that show sharp Instagram editing plus landing-page chops, let’s talk timing and milestones, including how much you will take per month and on how many posts?

Project ID: 39750845