Mega Concert Strategy - MUSIC MANIA - 02/09/2025 09:24 EDT

The solutions must be submitted in a PDF Format and ppt format. Any assumptions made must be clearly stated and justified. Any calculations should be shown. You must specify the sources of your research either as a footnote or as a bibliography slide. Judgment will be based on the creativity and practicality of the solutions, the strength of analysis, and the quality of presentation. Design an event that is financially sustainable, culturally impactful, and capable of standing out in India’s booming concert economy. Your agency, Encore Events Pvt. Ltd., has secured the rights to host a flagship mega concert in Delhi NCR on 25 December,2025. With a budget of ₹10 crores, the challenge is to design an event that is financially sustainable, culturally impactful, and capable of standing out in India’s booming concert economy. The key decisions your team must address are: Artist & Venue Selection - Select the headline artist and an appropriate venue, balancing costs, capacity, and audience appeal to define the concert’s scale and positioning. Sponsorship & Marketing Strategy - Securing brand partnerships to supplement revenues while designing activations that enhance the concert experience. Alongside this, crafting a marketing campaign that generates massive pre-event hype. Security & Contingency Planning - Designing robust measures for crowd control, safety, and overall event management, while also preparing fallback arrangements to ensure the concert experience remains smooth even in the face of unexpected challenges.

Project ID: 39754891