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Title: Digital Growth Hacker — Homeowner Demand Side (Fractional, Roofing Marketplace) We're launching a two-sided roofing marketplace connecting Australian homeowners with roofing contractors. Supply-side (contractor) recruitment and demand side: driving homeowners to request quotes through the platform is required What we need: - A growth-focused digital marketer to build and run homeowner acquisition: local SEO, paid social (Meta/Google), and content/landing pages that convert visitors into quote requests - Build the initial funnel and tracking (traffic → quote request → booking) so we can measure cost per lead and cost per booked job - Identify quick-win channels for a Sydney-first launch (e.g., geo-targeted paid social around storm/weather events, local SEO for suburb-level roofing searches) - Ongoing optimization once channels are live Engagement type: - Open to fractional/part-time arrangements (e.g., a set number of hours per week) rather than full-time - This is a pilot phase — demand-side spend will ramp up once we hit our contractor supply target, so the early focus is building the funnel and testing channels at modest budget before scaling What's already handled: - Platform, CRM, and contractor onboarding are built in-house What we're looking for: - Proven experience with performance marketing / growth for local services or marketplace businesses (trades, home services, or similar high-intent local search categories a strong plus) - Comfortable owning both strategy and hands-on execution (SEO, paid ads, landing pages, analytics) - Data-driven, comfortable reporting on CAC, conversion rates, and channel performance Please include in your proposal: - Relevant experience with local services / marketplace demand generation - Your proposed channel mix and rough sequencing for a Sydney launch - Your fractional rate structure (hourly, weekly, or monthly retainer) and estimated hours/week - Any relevant past results (CAC, conversion rates, or growth achieved for similar businesses) This is a pilot engagement with strong potential to scale into an ongoing fractional or larger role.
Project ID: 40615981
23 proposals
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Active 6 days ago
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23 freelancers are bidding on average $26 NZD/hour for this job

I propose a strategic blend of experience and innovation to drive homeowner acquisition for your roofing marketplace. My expertise in digital marketing for local service businesses aligns perfectly with your objectives. For the Sydney launch, I recommend starting with targeted local SEO and geo-targeted paid social campaigns during weather events to capture immediate demand. This approach aims for quick wins and a strong foundation for future growth. Setting up a robust tracking system to monitor key metrics will be crucial for optimizing the funnel and fine-tuning strategies based on real-time data insights. My fractional engagement model offers dedicated hours per week for results without the need for a full-time commitment. With a proven track record in enhancing conversion rates and accelerating growth, I am ready to drive tangible outcomes for your marketplace. Through collaboration, continuous optimization, and strategic agility, we can adapt to market changes and unlock the full potential of your platform. Let's start a dialogue to craft a tailored roadmap for your success.
$27 NZD in 5 days
6.0
6.0

Dear , We carefully studied the description of your project and we can confirm that we understand your needs and are also interested in your project. Our team has the necessary resources to start your project as soon as possible and complete it in a very short time. We are 25 years in this business and our technical specialists have strong experience in Internet Marketing, SEO, Link Building, Social Media Marketing, Growth Hacking, Digital Marketing, PPC Marketing, Marketing Strategy, Content Marketing, Data Analysis and other technologies relevant to your project. Please, review our profile https://www.freelancer.com/u/tangramua where you can find detailed information about our company, our portfolio, and the client's recent reviews. Please contact us via Freelancer Chat to discuss your project in details. Best regards, Sales department Tangram Canada Inc.
$33 NZD in 5 days
5.7
5.7

Having successfully scaled user acquisition for similar two-sided marketplaces, I'm confident I can rapidly drive homeowner demand for your roofing platform. My experience includes building and optimizing conversion funnels from initial awareness to qualified lead generation, mirroring the "traffic → quote request → booking" flow you've outlined. My approach will focus on a data-driven, iterative process. Initially, I'll implement robust tracking via Google Analytics and Tag Manager to establish baseline metrics. For homeowner acquisition, I'll prioritize local SEO targeting high-intent roofing search terms and leverage highly targeted Meta and Google Ads campaigns. Content strategy will revolve around creating persuasive landing pages and valuable homeowner resources designed to directly address pain points and encourage quote requests. To best tailor my strategy, could you elaborate on the current competitive landscape for roofing quote requests in your target Australian regions? Also, what initial budget allocation is envisioned for paid acquisition channels? I'm keen to discuss how my expertise can immediately impact your growth targets.
$28 NZD in 7 days
3.8
3.8

Greetings, I understand the critical need for a skilled Digital Growth Hacker in launching a two-sided roofing marketplace for Australian homeowners and contractors. My expertise lies in driving homeowner acquisition through local SEO, paid social, and high-converting content/landing pages. I am well-versed in setting up tracking systems to measure cost per lead and booked job, and identifying optimal channels for a successful Sydney-first launch. With a proven track record in performance marketing for local services and marketplaces, I am adept at both strategic planning and hands-on execution across SEO, paid ads, and analytics. My approach is data-driven, focusing on CAC, conversion rates, and channel performance for maximum ROI. I invite you to review my portfolio ⭐⭐ https://www.freelancer.com/u/CodeAnchors ⭐⭐ showcasing past successes in similar projects. Could you please share more insights on your priority areas or business goals for this initiative? Let's discuss further in an open chat to align on the project scope seamlessly. Best regards, Muhammad Anas Khan
$25 NZD in 40 days
2.9
2.9

Hello, I understand that you are looking for a skilled digital marketer to drive homeowner acquisition for your two-sided roofing marketplace in Australia. My expertise lies in performance marketing and growth strategies for local services and marketplace businesses, making me well-equipped to handle the demand-side marketing for your platform. I will focus on building and optimizing local SEO, paid social campaigns, and compelling content to drive homeowner engagement and quote requests. By setting up a robust tracking system, I will measure the cost per lead and cost per booked job, allowing for efficient budget allocation and channel optimization. For the Sydney launch, I propose a channel mix that includes geo-targeted paid social campaigns during storm events and strategic local SEO targeting suburb-level roofing searches. My fractional rate structure is flexible, and I am open to discussing hourly, weekly, or monthly retainer options based on the estimated hours required per week. I have successfully implemented similar strategies in the past, achieving notable results in CAC reduction, increased conversion rates, and overall business growth. I am excited about the opportunity to collaborate on this pilot engagement and potentially scale it into a more substantial role in the future. Best regards, Saddam
$25 NZD in 40 days
2.6
2.6

Hello, I have thoroughly reviewed your project requirements for a Digital Growth Hacker focusing on homeowner acquisition in the roofing marketplace. I understand the need for a strategic approach to drive homeowner traffic, optimize conversion rates, and track performance metrics effectively. With 5 years of experience in Social Media Marketing and Digital Marketing, I am well-equipped to handle the challenges of this project. My expertise includes local SEO, paid social advertising, and content optimization to drive quote requests and bookings efficiently. To get a better sense of my skills, please visit my portfolio: https://www.freelancer.pk/u/Aqsa4400 I would love to discuss this project further with you. Please start the chat so we can explore how to achieve your goals effectively. Best regards, Aqsa Usman
$25 NZD in 40 days
2.2
2.2

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