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Director of Content Marketing

MaxGen Labs is a family-owned nutrigenomics lab trusted by over 800 practitioners around the world. Our personalized health reports are designed with input from world-leading physicians and researchers, creating an easy-to-read and understand report.

The Director of Content Marketing is a key leadership position on the marketing team for MaxGen Labs’s consumer division. You will work with the founder to manage our content strategy and ensure our content efforts are driving the key KPIs of the company.

** Work with the CEO to develop our content calendar to support our podcast calendar, lead generation efforts, and social ad strategy.

** Oversee our content strategy, including weekly podcast, email marketing + newsletters, blog, video/audio content for social channels (FB, Instagram, Linkedin), and text messaging.

** Coordinate our lead generation strategy to grow our list from both organic and paid traffic through the development of key assets like books or quizzes to generate leads

** Plan community-building efforts for the year and coordinate the team to execute well to drive our KPIs

** Design our content strategy to support the customer journey, including creating the best customer experience, increasing referrals and retention, maximizing lifetime value, etc.

** Support the CEO in tracking KPIs across social and email marketing channels to identify areas of opportunity, weakness, etc.

** Support the marketing team to ensure everyone has the training and collaboration from leadership and teammates they need to excel in their performance

This is a leadership role more than an executing role, and we are looking for someone with solid and experienced writing / creative direction skills. You will need a good understanding of the various roles within a marketing team so you can provide the leadership that helps everyone to excel.

In addition, you will be responsible for ongoing training and development for yourself and the team to keep your skills sharp and our efforts successful. The company devotes significant resources to training and equipping the team.

EXPERIENCE AND SKILLS REQUIRED:

** Must have a combined 5+ years of experience in Content Marketing Management, Content Writing, Social Media Management, and Email Marketing

** Good copywriting skills are required for this position

** Training in customer service management is a huge plus

** Demonstrate a solid typing WPM (ideally 45 wpm+)

** Excellent English skills, and able to communicate well both verbally and in writing

** Experience with remote team tools like Time Doctor, Slack, Trello, Google Suite, LastPass, Skype and Zoom

** Experience in Microsoft Teams strongly preferred

TECH REQUIRMENTS:

** Computer - At least i5 or equivalent with 8gb RAM

** Internet Speed - At least 20 MBPS Download speed

Kemahiran: Content Marketing, Content Strategy, Social Media Management, Pemasaran E-mel

Tentang Klien:
( 0 ulasan ) Paranaque City, Philippines

ID Projek: #33667591

9 pekerja bebas membida secara purata $2194 untuk pekerjaan ini

(5 Ulasan)
4.9
(32 Ulasan)
5.2
revival786

Greetings! I'm a professional in providing high quality content marketing service. I have been working for over 13 years. I have more than 600 satisfied customers. I stand in the top freelancers of this site. I offer Lagi

$1500 USD dalam 7 hari
(6 Ulasan)
4.3
nasima26045

Hii respected employer . I read your project details carefully and I am happy to inform you that I can grow your business , and all must be done naturally. I can do your work perfectly I am Social Media Marketing exp Lagi

$2250 USD dalam 7 hari
(1 Ulasan)
0.0
elisab01

With over 11 years experience in the field, I have had extensive Strategic Content Marketing Management including but not limited to content calendar development for key dates and delivery, on-optimisation according to Lagi

$2250 USD dalam 7 hari
(0 Ulasan)
0.0
(0 Ulasan)
0.0
(0 Ulasan)
0.0
mrunaldhas

Greetings, My name is Mrunalini and I’m a social media strategist. I’m so happy to see this project and think that we’re going to be a great fit. I understand that this project is important to you and you may wish to Lagi

$2500 USD dalam 3 hari
(0 Ulasan)
0.0
ricardomalaquias

Hey there! Ricardo here. How are you? Hope you are doing well! Over the past 6 years, I've had the pleasure of managing and leading a group of marketing professionals to meet our client's needs and necessities. We kno Lagi

$2000 USD dalam 30 hari
(0 Ulasan)
0.0