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Freelance Social Media & Content Lead Location: Remote/Hybrid (Preferred: Thane/Mumbai for occasional meetings and shoots) About the Role We are looking for an experienced Freelance Social Media & Content Lead to develop and execute engaging content across social media and ecommerce platforms. The ideal candidate will bring strategic thinking, creativity, and hands-on execution to strengthen our brand presence, drive audience engagement, and support business growth. This is a project-based/freelance opportunity for a self-driven professional who can collaborate with internal teams, creative partners, and influencers while independently managing content initiatives. Key Responsibilities Develop monthly content strategies and calendars across social media platforms. Plan brand, product, campaign, topical and reel content. Coordinate designers, editors, photographers and creators. Develop platform-specific strategies for Instagram, YouTube, Pinterest and other channels. Manage community engagement, influencer collaborations and UGC. Monitor analytics and optimize performance; support ORM. Lead ecommerce content including A+ content, SEO-friendly listings, infographics and lifestyle assets. Support integrated marketing campaigns across social and ecommerce. Coordinate with internal stakeholders and external agencies/production partners. Deliverables Monthly content calendar Campaign concepts Creative direction Ecommerce content Performance reports Influencer coordination Skills & Experience • 8–10 years of experience in social media/content marketing. • Experience with lifestyle, beauty, fashion, consumer or FMCG brands preferred. • Strong understanding of Instagram, YouTube, Pinterest, Amazon, Myntra and quick-commerce platforms. • Experience managing agencies, influencers and creative production. • Proficiency in Meta Business Suite, Canva and similar tools. Engagement Freelance/Contract basis Flexible working hours Compensation: Project-based or monthly retainer.
Project ID: 40575186
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7 freelancers are bidding on average ₹1,414,286 INR for this job

Hello, I'd love to support your brand as a Freelance Social Media & Content Lead. I have experience planning and executing end-to-end content strategies that strengthen brand presence, improve engagement, and support business growth across social media and eCommerce platforms. I can help with: • Developing monthly content strategies and editorial calendars • Planning brand campaigns, product launches, reels, and topical content • Coordinating designers, video editors, photographers, and content creators • Creating platform-specific strategies for Instagram, YouTube, Pinterest, and other channels • Managing influencer collaborations, UGC campaigns, and community engagement • Optimizing content performance through analytics and ongoing improvements • Developing SEO-friendly eCommerce content, A+ content, product listings, infographics, and lifestyle creatives • Collaborating seamlessly with internal teams and external agencies to ensure timely execution I'm experienced with Meta Business Suite, Canva, analytics tools, and modern content planning workflows, with a strong focus on delivering measurable growth through consistent branding and strategic content. I'm available on a freelance/monthly retainer basis, can adapt to your workflow, and am happy to join occasional meetings or shoots when required. I look forward to discussing how I can contribute to your brand's long-term growth.
₹2,450,000 INR in 365 days
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Hi! We can manage your social media and ecommerce content end-to-end—from monthly content strategy and creative direction to influencer collaborations, performance marketing, and SEO-optimized product listings—helping build a strong, engaging brand presence. Could you share your brand category and expected monthly deliverables, and is this engagement on a fixed monthly retainer or project-based with defined milestones?
₹1,750,000 INR in 7 days
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Mumbai, India
Member since Jul 11, 2026
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