• Understand objective of content and the pertinence to various audience.
• Collect inputs from stakeholders and convert it into usable content.
• Repurpose existing content to suit different needs as and when required.
• Continuously analyze the performance of the different types of content across different
• Will need to create content in all of the following types:
o Static text
o Static graphics
o Dynamic graphics
o Interactive content
o Audio content
o Video content
• Understand content performance and course correct where applicable.
• Use CMS tools to organize and deploy content pieces