The Content Marketing Manager will define and oversee the creation of content that supports Joorney’s strategic direction and goals. This includes overseeing our website content, blogs, social media accounts, advertising content, sales support materials, as well as seeking out and evaluating external media placement and collaboration opportunities. You are both organized and strategic and will play an important role in our growing marketing department. You will become a subject-matter expert and should learn, love, and care about what Joorney does and the topics we cover. You will also gain a deep understanding of each of our distinct target audiences. Through the coordination with and direct management of other marketing team members, including third-party contractors, you will ensure all written and visual aspects of our content are created in line with our brand and messaging and in support of our objectives.
Work closely with the Marketing Operations Manager and Director of Sales & Marketing to identify opportunities and create content that supports Joorney’s strategic direction and contribute to the company achieving its goals.
Craft a content strategy that increases brand awareness and drives qualified traffic into our funnels through both organic and paid channels.
Execute on that strategy, implementing SEO best practices across all content.
Oversee day-to-day content planning including ideation, scheduling, editing, publishing and promotion plans.
Work alongside Marketing Operations Manager to organize and direct the priorities and daily tasks of other marketing team members to ensure all deadlines of the department are met.
Recruit and manage third-party content contributors and multimedia creators, including agencies and freelancers.
Manage content materials approval and quality control process, including providing graphic design direction, writing and/or editing a variety of content, and fact-checking all content.
Gather insights on all target markets in order to create content that appeals to their specific pain points, interests, and needs.
Provide support to the sales division by being the point of communication for all needs for sales support documents & marketing materials (e.g. email copy, sales presentations, one-page promo documents, price lists)
Be responsible for staying on top of content marketing trends and consistently educating and training team members in best practices.
Degree in marketing and/or business (preferred) or substantial related experience
3+ years marketing experience required, B2B experience preferred
Strong understanding of and interest in B2B marketing, business formation, start-ups, business growth, and business funding required
Experience or interest in immigration is a plus
Education or interest in psychology is a plus
3+ years management experience required (MUST have experience overseeing other employees)
3+ years content writing and copywriting experience required
Experience with LinkedIn, Twitter, Facebook/IG, and Google Ads preferred
Experience with HubSpot (preferred) or other CRM software required
Creative, with high standards for marketing copy and design elements
Self-motivated with the ability to work both independently and collaboratively
Confident communicator and outstanding interpersonal skills, ability to interact with both internal and external stakeholders at all levels
Strong organizational and time management skills
Extreme attention to detail
MUST be a native English speaker
Be available during regular business hours (Eastern Time)