Frost Story Arc White Paper

I would like to write a white paper laying out the research done by a few different people, and crafting it to fit our own work. I need it turned around with any revision requests in 48 hours.


Our work combines the Freytag Pyramid with Dr. Zaks research to produce nonprofit videos that make people cry and give more money at events and online.

We have developed the Frost Story Arc - pictured here in the Why Good Stories Make You Cry graphic:[login to view URL]

Here are a few links to resources to aid your research: [login to view URL]

[login to view URL]

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Here's an outline/notes I started:

Why story arc works

Dr. Zak – founding pioneer field of neuroeconomics

Cortisol and oxytocin

Translate into concrete action

Distress and empathy – could not clearly

Distress = cortisol and pay attention

Empathy = oxytocin = “the moral molecule”

When both are produced = more generous donations

More oxytocin = more donation 50-80% increase

Gustav Freytag: Dramatic Arc


Rising Action


Falling Action



character-driven stories do consistently cause oxytocin synthesis - [login to view URL]

In order to motivate a desire to help others, a story must first sustain attention – a scarce resource in the brain – by developing tension during the narrative.


3 minute half life

social media double digit increases in oxytocin from interacting with others

Kemahiran: Penulisan Kandungan, Penulisan Penyelidikan

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Tentang Majikan:
( 19 ulasan ) Omaha, United States

ID Projek: #13734861

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