You did not specify the subject, so here is something for a web page about freelance writing.
If you want to be a writer, write. You have to write all the time in order to get better at it and to develop yourself as an A-list writer. Writing can be a novel, a self-help book, an article, a web page, a direct response ad, or any number of other forms.
Often the quality of your writing is determined by the questions you ask yourself. Here are some questions to ask before putting words on paper.
• What is your why; your purpose for writing,
• Is this something I'm passionate about and understand,
• What is the subject,
• What is the key idea I want to get across; the big idea,
• Who am I writing to,
• What does my reader want to know or learn,
• What problems will is solve,
• What value will I give; what benefit will my reader get,
• What will I get from this,
• What's my timeline; when do I want to finish,
• Who will help me review, edit my work,
• Is there a call to action; will I ask the reader to do something
Write down all your questions. Then, start to answer them, but not completely. Continue to answer the questions as you write your article, or report, or whatever it is you are writing. If you get stuck, write about something else. Just keep writing and the end will present itself to you.
I hope you like this. It's just a sample to consider.