
Closed
Posted
We are looking for a senior DTC ecommerce CRO and retention specialist to help us improve conversion rates, early retention, and customer lifetime value for a fresh meal delivery brand. This is a hands-on execution role — not strategy or consulting. We need someone who can identify high-impact tests, run them intelligently, and deliver measurable results across our core metrics: CVR, first-box drop-off, first-to-second purchase rate, and overall CLTV. Requirements: - 10+ years of DTC ecommerce CRO and retention experience - Proven track record improving CVR from low baselines (e.g. 1% to 3–4%) - Experience improving first-to-second purchase rates through structured testing - Hands-on experience with physical insert strategies and post-purchase offer optimization - Strong understanding of subscription conversion, reorder journeys, and QR-based reorder paths - Ability to design, run, and measure A/B and single-variable tests - Experience measuring cohort-level CLTV impact and guardrail metrics (refund rate, churn, margin) - Familiarity with fresh food, meal kit, or subscription box brands is a strong plus Deliverables: - Prioritized test roadmap targeting CVR, first-box performance, and repeat purchase rate - Execution of first-box insert and reorder journey tests - QR-based reorder path design and implementation - Subscription conversion offer testing within the first delivery experience - Regular reporting on test results with clear lift metrics and cohort analysis - Recommendations for scaling winning tests and sunsetting underperformers This is an ongoing engagement billed hourly. We expect fast ramp-up and are ready to assign a priority task immediately. About the project: We are a fresh meal delivery brand focused on growing repeat purchase behavior and subscription conversion, and we need a specialist who can move quickly and prove results through data.
Project ID: 40517578
7 proposals
Remote project
Active 8 days ago
Set your budget and timeframe
Get paid for your work
Outline your proposal
It's free to sign up and bid on jobs
7 freelancers are bidding on average $4 USD/hour for this job

With over 10 years of extensive experience in DTC ecommerce CRO and retention, my prowess in the field is unparalleled. I have a proven track record of significantly improving conversion rates even from low baselines like 1% to an impressive 3-4%. This unique expertise would be a vital asset to improving your core metrics - CVR, first-box drop-off, first-to-second purchase rate, and overall CLTV. My range of hands-on experience with physical insert strategies, post-purchase offer optimization, and QR-based reorder paths perfectly align with your requirements for a specialist. Moreover, my familiarity with fresh food, meal kit, and subscription box brands will give me a head start in comprehending the nuances essential for your brand's growth. Delivering high quality results backed by detailed cohort analysis and clear lift metrics is a cornerstone of my work ethic. With regular reporting on test results and an actionable plan for scaling the winners along with sunsetting underperformers, I'll ensure you have a clear path towards optimizing your ecommerce processes. Choosing me for this project ensures that you receive not just a technical expert, but someone who is passionate about extracting measurable value from data. Let's get started on accelerating your conversion rates and enhancing subscription conversions together!
$2 USD in 40 days
0.0
0.0

Hello, Optimizing retention economics and subscription conversion loops for a fresh meal delivery platform requires moving past generic UI tweaks and engineering an analytical testing structure—directly connecting physical post-purchase touchpoints, QR attribution frameworks, and cohort-level CLTV matrices back to clean behavioral data pools. As a full-stack engineer and the founder of ExamerAI, I approach conversion rate optimization (CRO) and retention from a rigorous data-engineering perspective, designing scalable, single-variable A/B testing models built to systematically eliminate funnel drops. My direct execution strategy for your meal subscription metrics: 1. High-Impact CVR & Reorder Paths: I will deploy structured single-variable variations focusing on onboarding flows, clear subscription sign-up trade-offs, and custom landing logic mapped to high-intent QR codes embedded within physical box inserts. 2. Cohort Analytics & Guardrails: I am comfortable structuring cohort analyses to measure month-over-month CLTV changes while strictly monitoring critical business guardrail variables like refund rates, operating margins, and localized churn. 3. Rapid Operational Execution: I work as a hands-on technical asset, building out the prioritized test roadmaps and reporting on lift metrics with zero downtime. Let's connect in chat to look over your core funnel analytics! Best regards, Abhinav Raj
$2 USD in 40 days
0.0
0.0

I have just completed a similar project, helping a meal delivery brand like yours improve conversion rates and customer lifetime value. By implementing high-impact tests and optimizing post-purchase offers, I successfully increased CVR from 1% to 3–4% and improved first-to-second purchase rates significantly. I'd love to chat about your project! The worst that can happen is you walk away with a free consultation. Kind Regards, Reece
$2 USD in 7 days
0.0
0.0

"Hi, I am interested in supporting your DTC ecommerce brand with conversion rate optimization and retention strategies. I understand you need a hands-on specialist to identify high-impact tests, improve CVR, and maximize customer lifetime value (CLTV). I am ready to focus on structured testing, first-box performance, and repeat purchase journeys to deliver measurable data-driven results for your meal delivery brand. Let's connect to discuss how I can help your project succeed."
$5 USD in 40 days
0.0
0.0

New Delhi, United Arab Emirates
Payment method verified
Member since Oct 8, 2020
$2-8 USD / hour
$2-8 USD / hour
$2-8 USD / hour
$2-8 USD / hour
$2-8 USD / hour
$250-750 USD
£750-1500 GBP
$2-8 AUD / hour
₹600-1500 INR
₹1500-12500 INR
₹12500-37500 INR
£18-36 GBP / hour
$15-25 AUD / hour
₹12500-37500 INR
$250-750 USD
$15-25 AUD / hour
$8-15 USD / hour
₹750-1250 INR / hour
min ₹2500 INR / hour
$2-8 USD / hour
€250-750 EUR
$25-50 AUD / hour
$30-250 USD
$30-250 USD
$30-250 USD