Revamp Google Ads Lead Campaign -- 2

My Excel-VBA consultancy depends on a predictable stream of qualified enquiries, yet the Google Ads account that should be delivering those leads has flattened out. Click-through rates have slipped, several poorly planned strategies have failed, and I have no clear picture of which keywords or ad groups are draining the budget. The objective is simple: turn the campaign into a lean, lead-generation engine. Here’s the scope as I see it right now. • Diagnose the current Google Ads account with a full audit, highlighting wasted spend, gaps in tracking, and missed keyword opportunities. • Restructure or rebuild campaigns, ad groups, and extensions around terms that attract businesses looking for Excel automation or bespoke VBA solutions. • Write new ad copy and refine landing-page hooks so every click moves prospects toward a contact form or call. • Implement robust conversion tracking—phone, form, chat—so we can judge success by qualified leads, not vanity metrics. • Hand over a concise optimisation plan (bid strategy, negative keywords, A/B tests) that I can continue to follow or retain you to manage longer term. 1st task is to isolate 2 high target keywords into their own adgroups while doing thsi task, you can study analytics and give feedback. Success will be measured by a lower cost-per-lead, higher conversion rate, and clear visibility into where every dollar goes. If you hold up-to-date Google Ads certification and have turned around similar B2B campaigns, your expertise is exactly what this account needs.

Project ID: 40570401