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Print advert copy required for hosted accounting service

Overview

Reach Accounting is an online accounting service that is designed to help small businesses easily create invoices, record expenses and produce their tax returns.

This brief to write the copy for 3 print adverts, in two size formats each.

Objective of the adverts

To get customers to sign-up at the Reach Accounting website onto a trial. It’s at http://www.reachaccounting.com.au.

We cannot offer a trial via the phone.

Adverts’ intended location & size.

The adverts will be in an Internet magazine designed primarily for new small business owners. The adverts will be mainly half page horizontal, but occasionally whole page adverts.

Copy

The adverts are testimonial driven. They address the 3 main motivators to customer’s signing up to an online accounting service;

1. They want to invoice customers in a more organized and professional manner

2. They want to do their BAS return (this is a very commonly understood Australian term for tax return. It means Business Activity Statement)

3. They want themselves (and possibly all their employees) to access their accounting from home/office/laptop/mobile phone. Everyone, everywhere!

The testimonials we’re using are as follows:

Testimonial 1:

“Invoicing is so simple and easy” Elayne Kelly, The Marketing Muscle

Testimonial 2:

“I can access my accounting wherever I want” James Barnett, Photographer

Testimonial 3:

“BAS is easy now” Arlene Baade, Lake Eildon Cruises

We have photography for each client and the creative execution will be a huge font quote, name of client, big photo of client. Then there would be < 50 words of small font copy to drive the call to action on the half page adverts and circa 100 words on the full page adverts.

Your requirement is to write that copy in support of each testimonial quote. 6 versions in total. Obviously there may be some duplicity in the copy.

As you read our branding identity attached, I think it will become clear that we are going for a colloquial, girl (small business owner) next door, slightly humorous approach to our communications.

Kemahiran: Pengiklanan, Penulisan Iklan

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Tentang Majikan:
( 67 ulasan ) Mosman, Australia

ID Projek: #1542345

8 freelancers are bidding on average $405 for this job

mercymathews

Hi, I would be interested to work on this project. Please see pm for details. Regards, Mercy

$270 AUD dalam 6 hari
(1099 Ulasan)
8.2
sangeetasteve

Hi, Please view PM for bid details and samples. Warm Regards, Sangeeta

$500 AUD dalam 10 hari
(97 Ulasan)
6.1
creativemessiah

"Simplified billing, accurate accounting, secure & smart transaction processing solution that helps small businesses win more with less" will be one of the key branding messages with targeted product advantages like " Lagi

$788 AUD dalam 7 hari
(8 Ulasan)
4.9
SharShuk

Hi I am an experienced Australian copywriter with an MBA in marketing and 7 years of copywriting experience. Having worked for a range of Australian businesses including financial companies, government agencies, no Lagi

$550 AUD dalam 7 hari
(2 Ulasan)
2.9
mrbabysparrow

Hello, I would love to do this project for you.

$280 AUD dalam 7 hari
(2 Ulasan)
2.6
GasArts

Hello .. We offer you professional and high quality advertisement designs. We are ready to do this job for minimum price. Check PM.

$250 AUD dalam 4 hari
(1 Ulasan)
1.0
rvu

I am a seasoned Creative Consultant Copy with a renowned agency. I see a great scope in doing your project.

$250 AUD dalam 5 hari
(0 Ulasan)
0.0
JLittorno

Former English teacher, radio & newspaper copywriter, film critic, published author ready to complete your project quickly, creatively, and to your utmost satisfaction.

$350 AUD dalam 4 hari
(0 Ulasan)
0.0