Reach Accounting is an online accounting service that is designed to help small businesses easily create invoices, record expenses and produce their tax returns.
This brief to write the copy for 3 print adverts, in two size formats each.
Objective of the adverts
To get customers to sign-up at the Reach Accounting website onto a trial. It’s at http://www.reachaccounting.com.au.
We cannot offer a trial via the phone.
Adverts’ intended location & size.
The adverts will be in an Internet magazine designed primarily for new small business owners. The adverts will be mainly half page horizontal, but occasionally whole page adverts.
The adverts are testimonial driven. They address the 3 main motivators to customer’s signing up to an online accounting service;
1. They want to invoice customers in a more organized and professional manner
2. They want to do their BAS return (this is a very commonly understood Australian term for tax return. It means Business Activity Statement)
3. They want themselves (and possibly all their employees) to access their accounting from home/office/laptop/mobile phone. Everyone, everywhere!
The testimonials we’re using are as follows:
“Invoicing is so simple and easy” Elayne Kelly, The Marketing Muscle
“I can access my accounting wherever I want” James Barnett, Photographer
“BAS is easy now” Arlene Baade, Lake Eildon Cruises
We have photography for each client and the creative execution will be a huge font quote, name of client, big photo of client. Then there would be < 50 words of small font copy to drive the call to action on the half page adverts and circa 100 words on the full page adverts.
Your requirement is to write that copy in support of each testimonial quote. 6 versions in total. Obviously there may be some duplicity in the copy.
As you read our branding identity attached, I think it will become clear that we are going for a colloquial, girl (small business owner) next door, slightly humorous approach to our communications.
8 freelancers are bidding on average $405 for this job
Former English teacher, radio & newspaper copywriter, film critic, published author ready to complete your project quickly, creatively, and to your utmost satisfaction.