We are currently running an adwords PPC campaign targeted at people looking to build a new home on a sloping block in the Brisbane/Gold Coast area only (in Australia).
We have been running the campaign since April 3, 2012 and we are happy with our click through rates however our conversion rate is an appalling 0.96%.
The campaign sends traffic to the following landing page (this is a test link):
[url removed, login to view]
On this page we offer potential customers a free design consultation and free site evaluation if they sign up with their contact information. This sign up is the conversion goal.
We require a contractor to increase our conversion rate to at least 5-10% in order to generate more leads by recommending changes to our landing page design/content/copy and adwords campaign/keywords.
We have attached our Google Adwords campaign data for your perusal.
Looking forward to hearing from you!