Reach Accounting ([url removed, login to view]) is an online accounting service for small businesses. We require a new website to reflect our new brand identity.
The copywriter is required to develop the ‘sales’ pages, for example the homepage, (and only if you choose these options…) a tour, the sign-up page and features. Support, blog, etc is not part of the brief. If you need a video in the website, you don’t need to create it, but you would be expected to write a brief for it. You need to articulate the use of images, you don’t need to create those images, but you would be required to write the copy for them and an outline of what the image should represent and where it should approximately sit on the webpage.
A very good example of where we see ourselves in the written and visual sense is at www.freshbooks.com.
Reach Accounting currently provides an online service that allows small businesses to login to the website and invoice customers, record expenses, manage payroll and produce statutory returns.
The service is currently far too technical, dry and more visually suitable for accounting professionals. It is undergoing a process of becoming much more suited to small business owners. This includes a redesign of the logo, the website and the usability of the application itself. This brief is to complete the website end of this process.
A significant change in the application will be to present a much more friendly application to small business owners that serves the needs of invoicing, expenses, payroll and producing tax returns. All a business owner really needs.
The redesign of the application will see the archiving of all the functions relevant to accounts/bookkeepers into a toolbar navigation category called ‘Accountants files’ or similar. This is all the stuff like chart of accounts, general ledger, etc. When a business owner tells his accountant to finalise his year end accounts, the accountant will navigate this scary area looking for the information they need.
In summary, the job at hand is to reposition the website & the application to be this new friendly online software that helps small business owners manage their accounts.
Attached to this project is a Word document that outlines in detail everything you need to know about the audience, positioning, tone, brand, etc.
I am very interested in learning your credentials for this position.
Note, the assignment is also listed on [url removed, login to view] AuthorId=7664862. Any other listings of this project are people trying to sub contract the work.