Hello employer,
When it comes to instructing people on how to use a product, service, or a system, the information must be:
- Easy to read ... which means using simple language, short sentences, and taking the time to explain any terms or concepts that may be foreign to the reader.
- Logically structured ... so that the reader can quickly find, read, and digest the info that is most relevant to what they are trying to achieve.
- Relevant to the reader ... by addressing the needs and wants of each type of reader. For example, if you were to promote an app that allowed tenants to submit maintenance requests, there would be different benefits for different readers. For tenants, they would no longer have to write emails and wait for a reply. And, for property managers, they save time on replying to emails and they can focus on more important matters.
Would you like to have user guides that feature all of the above qualities? If so, then I can help.
By taking the time to understand your system, I will provide you with three detailed user guides. The guides will feature step-by-step instructions on how to use your system - as it relates to the reader (customer, tradesperson, or property agent) - and highlight the benefits of the system itself. This way, your readers will know exactly how to use the system (with little to no training required), and why it's beneficial for them.
To learn more about how my copywriting services can help your business, send me a message today.