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We are looking for a freelance social media content creator / manager to help launch a new digital platform across its first two months. This is an organic social role, not a paid media role. The focus is on helping us establish a credible, consistent and engaging presence across Instagram, Facebook and TikTok, while also supporting content and posting approaches for relevant Facebook community groups. We can produce the raw video content ourselves, including founder-led videos and simple launch assets, but we need someone to shape the strategy and turn that into a clear, practical launch plan. Scope of work • Develop a simple organic social media strategy for launch • Create content pillars, themes and channel approach • Build a two-month content calendar • Write post copy and captions for Instagram, Facebook and TikTok • Recommend the right mix of video, static posts, launch content, proof points and community-style posts • Adapt content ideas for both owned social channels and Facebook groups • Provide guidance on what content we should film/create to support the plan • Help establish the social presence and momentum in the first 8 weeks What we are looking for • Someone with strong organic social media experience • Strong copywriting and content planning skills • Experience helping brands or early-stage businesses launch socially • Ability to work with simple founder-shot content and turn it into something effective • Good instinct for authentic, community-led and earned content rather than polished corporate content • Practical, fast-moving and comfortable working in a lean MVP-style environment Channels • Instagram • Facebook • TikTok • Facebook community groups Deliverables • High-level launch social strategy • Content pillars and messaging themes • Two-month content calendar • Post copy/captions • Content recommendations and filming guidance • Support getting the channels and content rhythm established Objective The goal is to build awareness, credibility and early momentum through organic content, using our own channels and community-led distribution rather than paid advertising.
Project ID: 40348886
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Active 16 days ago
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10 freelancers are bidding on average $375 USD for this job

Launching organic social presence across multiple platforms requires balancing authentic founder content with strategic distribution—most brands fail here by treating every channel identically rather than optimizing for platform-specific audience behavior. The scope combines content strategy development, copywriting, and platform-specific execution. Building a two-month content calendar with channel-adapted copy means understanding Instagram's visual-first feed dynamics, Facebook's community-driven algorithm, and TikTok's discovery-based format. This extends beyond generic posting schedules into messaging architecture that sustains momentum through founder-led assets without looking polished or corporate. Deliverables require strategic thinking (content pillars, channel approach, filming guidance) paired with tactical execution (caption writing, calendar management, rhythm establishment). The lean MVP environment means recommendations must be practical and immediately actionable rather than theoretical. Based on 6+ years handling content strategy, copywriting, and platform-specific positioning across diverse industries, I'll develop a launch strategy that leverages founder authenticity as a credibility asset, define clear content pillars tailored to each channel, and deliver a functional two-month calendar with production-ready copy that drives early traction through organic distribution.
$250 USD in 1 day
7.7
7.7

Hey! I specialize in organic social media launches with 9+ years helping early-stage brands build traction and engaged communities. Here’s how I can help: * Build a clear 2-month organic strategy with content pillars and themes * Create a structured content calendar with platform-specific ideas * Write engaging captions tailored for Instagram, Facebook, and TikTok * Guide your team on what to film for authentic, high-performing content Could you clarify the core audience you’re targeting and whether the tone should lean more educational, community-driven, or hype-driven for launch?
$500 USD in 7 days
7.0
7.0

Hello, As a seasoned digital marketing specialist and storyteller, I bring half a decade of experience and dual certifications to help craft your social media strategy for a strong launch. I excel at transforming simple content, like founder-shot videos, into effective narratives that align perfectly with your needs. My emphasis on authenticity not only aligns with your preference for organic content but also enhances community engagement – an absolute goldmine for building early awareness. Given that your focus is on earned advocacy rather than paid advertising, my proven ability to craft intuitive content and leverage community channels such as Facebook groups could prove invaluable. My versatile skills in copywriting, content planning, and video and AI Creation will maximize your project's impact. My commitment to exceptional service and collaboration has resulted in satisfied clients who praise the quality of my work. Choosing me means gaining a skilled, efficient, and practical team player suited for lean, MVP-like environments. Let's achieve great strides together!
$500 USD in 7 days
6.4
6.4

Organic social launches fail when strategy doesn't match execution—most creators build calendars without understanding the channel-specific behavior that actually drives engagement. This project needs someone who can reverse-engineer what works across three fundamentally different platforms, then operationalize it into a repeatable system. I've built content strategies and launch calendars for early-stage businesses across Instagram, Facebook, and TikTok. The core deliverables here—strategy frameworks, content pillars, two-month calendars, and caption copy—sit directly in my wheelhouse. More importantly, I understand the distinction between founder-authentic content and polished corporate messaging. That's the difference between a strategy that lands and one that sits idle. The approach is straightforward: audit the founder content you'll produce, map it against platform-specific behaviors, establish three clear content pillars, build a practical 60-day calendar with specific posting cadences per channel, write the copy that makes each post land, and provide filming guidance so raw assets hit the mark. Facebook group strategy requires a different tone entirely—I'll handle that nuance separately. This is a two-month sprint. Ready to move fast and establish momentum.
$250 USD in 1 day
5.3
5.3

Building organic social momentum for a launch requires translating founder-led raw content into authentic, platform-specific narratives that drive engagement without relying on paid reach. This project demands strategic content planning, compelling copywriting, and a clear understanding of channel dynamics across Instagram, Facebook, and TikTok. The scope breaks down into three core deliverables: strategy architecture (content pillars, positioning, channel approach), tactical execution (two-month calendar with platform-specific copy), and practical guidance (filming recommendations that align with the overall narrative). Success depends on creating a repeatable content workflow that works at MVP pace while maintaining credibility. With 15+ years of professional writing and content strategy experience, combined with proven ability to develop compelling narratives across multiple formats, this project aligns directly with the work needed. The strategy phase involves mapping audience intent and brand positioning across channels. The execution phase requires producing high-converting captions and community-focused copy that encourages organic shares and participation. The guidance phase ensures the client understands what content assets actually drive results in their specific context. Deliverables ship on schedule with full revisions included. Ready to start immediately.
$250 USD in 1 day
5.4
5.4

Hey there !! I specialise in organic social launches for early-stage platforms, helping brands build credibility and momentum using authentic, community-driven content rather than paid ads. For your launch, I’ll create a clear 8-week strategy with defined content pillars, messaging themes, and a practical posting system across Instagram, Facebook, TikTok, and relevant groups. I focus on turning founder-led, simple content into high-performing posts that feel native and engaging. I’ll deliver a structured content calendar, platform-specific captions, and content direction, including what to film and how to position it for maximum reach and trust. I also adapt content for community-style distribution, especially within Facebook groups to drive early traction. My approach is lean, fast, and iterative—building momentum quickly while refining based on real engagement signals. Ready to help you launch with clarity and consistency. Best regards, Rajat Pathania
$250 USD in 30 days
3.4
3.4

Drawing from my vast experience, I am convinced that I am the perfect fit for your project. Having grown businesses and brands through organic social media strategies, I understand the importance of establishing a strong, credible, and engaging presence across all platforms you're targeting: Instagram, Facebook, TikTok and even Facebook Community groups. My ability to create content pillars, themes, channel approach, write captivating captions and build two-month content calendars will help ensure consistency and purpose in your brand's messaging. My unique background in academia (Lecturer) grants me an added advantage of thorough research and precise editing that'll bring value to your launch plan. Working effectively in a lean MVP-style environment is familiar territory for me. Not only can I work with simple founder-shot content and turn it into something effective but also my instinct aligns with your vision- authentic, community-led and earned content rather than polished corporate content. With me by your side, we'll achieve substantial awareness, credibility and early momentum for your brand through powerful organic content.
$500 USD in 7 days
2.5
2.5

DIWULAPITIYA, Sri Lanka
Member since May 20, 2025
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