Marketing Degree holders Academic Writing

Hello, need some help with marketing academic writing 1,200 words academic writing Marketing majors Please write a proposal indicating your marketing background Thanks, In response to an advertisement example (will be provided) produce a 1200 word report in which they devise specific communication strategy elements to be used in further creative development. You will use conceptual framework tools to identify the brand or service communication objectives, particularly the insights that may have lead to the advertisement's creation. The analysis will cover perspectives of the brand, (its category and the cultural environment), and the advertising channel to determine the mindset of the target consumer. Informed by the advertising frameworks for consumer understanding students will determine a new target audience, analysing the conditions that influence the motivations for the purchase decision. Drawing on these elements students will, in their final report, conclude with one key insight, and one key advertising opportunity, (recognising ethical practice) that will inform the consumer proposition (USP). Structure Intro – Does this ad have any similarities to ads we discussed? 1200 words Intro - 50 words Why It's A Mitsi works or doesn't work in promoting the Mitsubishi Overlander. 200 words The task - 50 words Category - 200 words Culture - 200 words Brand - 200 words Consumer - 200 words Key insight - 50 words Key opportunity for advertising - 50 words Use the FRAMEWORKS you have learned in class to help you in your critique and remember to reference list the Giants in Harvard style.