Hi, I am the founder and owner of Australian Scaffolds & Access Pty Ltd. The business sells equipment that is used on construction projects throughout Australia.
One of these products is ADJUSTABLE STAIRS. I need an ad written that will generate extra revenue. I will pay an extra bonus of 1% of the sales your ad generates in revenue.
You will need to write an ad that details;
1. Why people should buy this product.
2. How this product will benefit them.
3. Have a call to action.
Writing effective copy is both an art and a science.
It’s an art because it requires creativity, a sense of beauty and style — a certain aptitude, mastery and special knowledge. Artistic advertising allows you to create content marketing that’s not just practical and persuasive, but awe-inspiring and breathtaking.
Writing effective copy is also a science, because it exists in the world of tests, trial and failure, improvement, breakthroughs, education and predictability. Scientific advertising allows you to develop an idea, and then test that idea. It’s how you know if your content marketing is working. Knowing who Claude C Hopkins is will also help in understanding my requirements.