We are looking for creative people to create a 30 second video to promote our VivaChek brand of Glucometer. The video should not just be a promotional video for VivaChek, but also make a social statement about the importance of diabetes testing at home.
At least one person is a diabetic in almost all families in India. The concept to promote is:
1) Home Health Care is easy. Products like Digital Thermometer; Digital Blood Pressure Monitor and a Blood Glucose Meter (Glucometer) should be available in every house hold as a HOME HEALTH KIT. The children in the house should take the initiative to periodically perform a family health check every Sunday morning.
2) Diabetics should monitor there blood sugar on a regular basis. FOOD IS MEDICINE. The time and quantity of food, and the physical activity in a day defines your diabetes control on a daily basis.
3) Every individual is a POTENTIAL CUSTOMER to promote the concept of diabetes testing in a family on a regular basis.
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