I need you to make me look good on paper!
I mean…it won’t be a stretch. I’ve got plenty of years of experience in my field and some serious creds to back me up, but I need to create a personal brand that people are fired up about.
Example: When I see Marie Forleo, I'm excited about her and what she does. I feel her spirit. I feel her passion. Because of that, I am interested in (and believe in) what she has to offer. I want people to feel that way about me. When people interact with my brand I want them to feel energized and excited about the possibility of working with and learning from me. And… if it is not too weird, I would love to inject humor and my somewhat quirky personality into everything that I do. Side note: I also like the brand that Ash from The Middle Finger Project has built.
What exactly do I do? Well…I am a digital marketing strategist… I am a teacher…I am a business person... and recently, I have combined both passions to I teach digital marketing. I am fortunate enough to be able to combine my passion and my work, which is totally by design. My goal is to educate, inspire, empower marketers. They are living in a tumultuous world- even the most experienced among them don’t know which way is up. I want to take this complex topic and make it fun and exciting.
Here’s my challenge. When someone asks what I do, I struggle to communicate it. Even when writing about my accomplishments, I get stuck. It’s not natural for me to talk about myself. To add to that, what I is not the easiest thing to explain.
So, I need someone to help me articulate it.
I want you to help me develop my personal brand as a leading digital marketing expert. I need you (someone who has a way with words) to help me communicate what it is that I do and why am so passionate about it.
Here is what I need at the moment (I think):
1. One liner / slogan
2. Elevator speech (to be used on social media as a short description- (2 sentences or so)
3. Personal Website Copy
* About us page, nothing fancy, but enough to show off my skillset & spunk ( around 500 words)
* Blog description and name- something that colorfully describes what my blog is about (less than 100 words)
* Product page- short, spicy product descriptions. I sell information products/online courses, by the way. (10 products, 100 word descriptions for each)
Would you be interested in helping? If so, please send the following:
* Reasonable fixed price for the items listed above (be sure to account for time spent learning about me. I have plenty of bio docs with info to build on). Note: I am on a budget, but am open to bids above what is listed on the job if the work product is worth it.
* Date that you can start
* Date that you will be able to provide finished product