1. Undertake an analysis of the firm's corporate strategy, using appropriate tools and concepts (from textbook and lecture materials) to assess the major changes in the firm's business strategy over the past five years. Pay particular attention to the issues of managing the scope of the firm (including decisions about internalizing versus outsourcing activities) and an analysis of the diversification decisions of the firm in the last 5 years, including an assessment of the appropriateness and performance of the modes of entry and exit (acquisitions, alliances, organic vehicles of growth).
2. Undertake an analysis of the firm's incentive and control systems, or philosophy, and make an assessment of the benefits and risks of such an approach in implementing the strategy of the firm.
Total no. of pages should be around 8 to 10 A4 pages.
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