Please continue to work on our Google Adwords Campaign as you have. You stated in the last email you recommended we:
Suggestions from my end:
Please make sure to spend 10 minutes a day to monitor & analyze data collected, search terms & other statistics everyday and tune a little bit if needed to maintain this CPA rate. There are more experiments that may be introduced by analyzing further to see if we can increase our CTR more by creating simple variations in ads & hence populating more relevant visitors to our website. Moving forward, you will spend more on data analyzing and introducing simple changes to your keywords and ads and you will see a great change on a long run (say every 14 days to 30 days).
Please do all of this and email me once you have received the rehire.