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TikTok Ads Data Analysis & Optimization

$250-750 USD

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Disiarkan sekitar 2 bulan yang lalu

$250-750 USD

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SCOPE: $300 overall budget Offer $50 upfront, another $100 if completed, another $150 if the job is done extremely well and thoroughly BACKGROUND: - Every day for the last two months, we’ve launched a series of 1-6 campaigns with similar targeting, all of which has relevant data available for download. Every campaign only runs for one day, the next day 6 more are launched, those are turned off, so on and so forth. - The ad strategy that we employ has shown that TikTok sets certain targeting for specific ad groups at the beginning of the day, and stays with them throughout the day. (For example, targets Women 45+ in Florida in one ad group, Women 24-34 in New York in another) - Per ad group, not all of the audience that TikTok chooses at the beginning of every day perform well, but I have been waiting to spend $6 before cutting it off if there’s not a purchase, and then scaling the ones that have a CPA that are really low. - However, this is not the best ad strategy, as I’m 100% sure there are other early indicators that an ad will either perform throughout the day, or it won’t. This the first task you’ll need to do, and metrics like this are available for download (CPA, Cost per LP view, 25% VV views, etc) you can also make custom formulas within TikTok, and it will automatically populate (Ex, if you want to do metrics acquired per a certain amount spent. For example, TikTok has two second video views total, however, if you do a custom formula for total spend / total video views, you can find total video views per $1 spent, which is much more effective for trend analysis) - We're using a dynamic budget adjustment strategy called 'surfing.' Essentially, throughout the day, we're tweaking our advertising budget to see what works best, after these losers are killed off. The second task for you would be to find the perfect balance where we're spending just enough to get the most conversions at the lowest cost. - In other words, as we increase the budget during the day, we've noticed that the cost per acquisition (CPA) tends to go up. However, there's a point where increasing the budget further doesn't bring us more profit; instead, it starts eating into our gains. We're trying to figure out exactly where that point is by analyzing our data to find the budget level that gives us the highest return on investment. - Finally, I’ve noticed trends in performance not only vary by ad group, but also time of day, and it’s pretty consistent in drops of performance, increases of performance per hour per day by week. This is the final variable you will need to take into consideration when determining your rules GOALS: 1. Discover clear trends of metrics that signify early promise of being a “winning” adsets, as well as metrics that signify the ad will be a losing adset within $2-3 spend, so that if the ad hits $2-3 spend with these metrics above or below a certain amount, we can either know to cut it or scale it These metrics can be things such as looking at the CTR, Cost per LPV, 6 second focused views per $1 spent, etc of losing adsets and seeing clear trends across all of them indicating lousy performance in the future 2. When we find the optimal adsets within a campaign, we want to scale them to get the maximum ROA for our budget. This involves looking at trends not only per day of the week across our dataset, but also hour per day and seeing where there was top performance. Adding budget will make the CPA increase, but also brings more results in. This means you’ll also want to take how much we get per purchase into consideration as a factor for your decision. 3. You’ll want to take into consideration the budget set, CPA, and purchases as well, and see which budget is optimal at certain CPAs with a certain amount of purchases 4. Finally, looking at all of these rules, you will create custom rules for our automatic scaling program, reveal bot, which can cut and scale ads per time of day, metrics acquired, and virtually anything else you can think of- if you spot a trend and want to make a rule- there’s a way to do it! MUST HAVES: - Know how to create formulas for Ads accounts specifically to find trends (past experience doing this. Facebook ads or Snapchat, even twitter is okay) - Experience analyzing LARGE datasets and being able to make significant contributions to clients- must have at least two reputable vouchers - Must speak English - Must be able to pay high attention to detail and general intellect - Friendly, easy to work with - Experience in Excel, Chat GPT, Power BI/Tablaeu or another data analytics software BONUS POINTS: Revealbot or other automatic scaling demonstrable results
ID Projek: 37817528

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20 pekerja bebas membida secara purata $407 USD untuk pekerjaan ini
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With a deep understanding of data analytics and statistical analysis, I am exceptionally qualified to take on your TikTok Ads Data Analysis & Optimization project. I've mastered customizing, filtering, and identifying trends in huge data sets that would be crucial in understanding the metrics you're currently interested in such as CTRs, Cost per LPV, 6 second focused views per $1 spent and their direct impact on ad performance. Drawing from my past experiences in driving insights from large volumes of complex data for improved business decision-making, I'm certain I can deliver satisfactory results. My proficiency with advanced tools like Excel guarantees I can handle any data manipulation or transformation required. This is further bolstered by my ability to create informative data visualizations and reports that ensure seamless communication of key findings and insights from the analyses. It’s through such reporting that my skills will allow us to identify clear trends hinting at early promise or poor performances per time of day and how that affects campaign returns. Lastly, my proven track record in strategic planning and marketing is a huge asset for scaling your optimal adsets successfully to get maximum ROA within budget. I understand the need for careful budget allocation since increasing it could bring higher cost per acquisition but also enhanced results, it's the fine balance that we'll strive to achieve for maximum return on investment (ROI).
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As a seasoned and accomplished Microsoft Power BI expert with over five years of experience managing and analyzing complex data sets, I am confident that I have the necessary skills to make the most out of your TikTok ad campaign datasets. My expertise in using Power Query, DAX, and other powerful analytics tools will allow me to identify patterns and trends that elicit early promises of optimal performance within your budgetary constraints. Understandably, identifying the point of diminishing returns as your budget increases is crucial for cost-effectiveness, and I have the skills to conduct a meticulous analysis for achieving precisely that. What differentiates me from other applicants is my extensive experience not just with TikTok ad analysis but also with leveraging these insights effectively into automated solutions. In line with your goal of incorporating custom rules into your automatic scaling program 'reveal bot', I can create tailor-made algorithms that optimize ads based on time of day, specific metrics acquired, budgetary constraints, and more. Crucially, my services extend beyond raw analysis; they integrate end-to-end solutions encompassing data engineering and visualization. Expect well-curated and visually appealing Power BI dashboards providing real-time insights that align with your requirements. Throughout my career, I've always aimed to provide enriched user experiences using the latest analytics technologies.
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Hi there, I'm thrilled to apply for your TikTok Ads Data Analysis & Optimization project. With 4-5 years of experience in Data Visualization, Data Analytics, Statistical Analysis, Tableau and Data Science, I'm confident in my ability to bring valuable insights and expertise to your initiative. Please note that the initial bid is an estimate, and the final quote will be provided after a thorough discussion of the project requirements or upon reviewing any detailed documentation you can share. Could you please share any available detailed documentation? I'm also open to further discussions to explore specific aspects of the project. Feel free to check out my profile, showcasing my portfolio, past jobs, and client reviews. It reflects the quality and professionalism I bring to every project. My goal is to provide a competitive budget without compromising on quality. Thanks for considering my proposal. I'm eager to collaborate and contribute to your project's success. Let me know if you need any more information. Best regards, Rashid Amjad
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Hey Emily S., Good evening! My name is Jane an expert Statistician with skills including Tableau, Data Visualization, Data Science, Data Analytics and Statistical Analysis. I have over 5 years in tutoring data analysis and statistics. Having completed similar project, I am confident in my ability to deliver high-quality results for this project. I am eager to discuss further details and see how I can contribute to your team. I am happy to offer a free consultation and a 10% discount for first-time clients. Please send a message to discuss more regarding this project. Regards Jane
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***❤❤❤***Hello Mate!Greetings Emily S., Good afternoon! I am skilled mobile coder with skills including Tableau, Data Science, Data Analytics, Data Visualization and Statistical Analysis. 't bring us more profit; instead, it starts eating into our gains. We' Please send a message to discuss more regarding this project. Many thanks
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Hi, d I have been running a successful tiktok ads, tiktok ads campaign, and Tik Tok advertising. I will bring the best profit by applying various marketing plans and strategies for your dropshipping, e-commerce, and any type of business MY SERVICES INCLUDE: Setup Business Manager Ad Account setup Install Pixel Competitor Analysis Re-Targeting Ads Keyword research for maximum reach Low CPM, CPA & High Conversion Rate Strategy development based on your objectives Continuous testing and optimization for best results & many more...
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Greetings, I hope this proposal finds you in excellent health. Welcome to my profile, Home to Professional and Quality services with 100% customer satisfaction guarantee. I'm a Certified & Experienced Expert. Dear Client, I take this opportunity to inform you that i have KEENLY gone through all your project requirements as given in your project description and I confirm to you that i can perfectly deliver as instructed. Being in possession of all CLEARLY STATED required project skills as this is my area of professional specialisation having completed all Certifications and developed adequate experience in the same area, I hereby humbly request you to consider my bid for Professional, Quality and Affordable services always. STRICT TIMELY DELIVERY & UNLIMITED REVISIONS. Incase your project is deleted, you can hire me directly via the link; https://www.freelancer.com/u/prodeveloperserv Kindly Message Me We Discuss More About The Project and seal the contract. Welcome and Thank-you.
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My typing speed gives me a apportunity to make money from work from home and I am thankful for freelancer
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I read your project details, I have 13 years experience on your project. I can do it very easily Already i completed some projects like this. Just a Close your eyes and Trust me. I am sure, you will be happy
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Hello, Thank you for posting. I like to work with your project. I am a solution expert with Power BI, Power Automate. I have make several dashboards for my other clients. I can show you my past works when you connected with me. Also I have good knowledge about accounting, Sales, inventory and other services. Currently I am working as an assistant accountant. Hope to hear from you. Regards, Thank you.
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Although I haven't done analysis of social media data before, I have quite solid knowledge of marketing mix modeling and statistics as a professional data scientist. As a psychologist by degree I will do my best to deliver results in a most valuable and also understandable form for you. In my work, I use not only PowerBI and Excel but much more powerful tools like R and Python.
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Tentang klien

Bendera UNITED STATES
High Point, United States
5.0
2
Kaedah pembayaran disahkan
Ahli sejak Mac 14, 2023

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