Lets say... someone walks into a Starbucks, and wants to use the free Wifi. User has to log into the Wifi network by granting access to its google account, and then ALL the information about the user that you can get your hands on should be processed to have a super detailed profile of the costumer.
Something like [login to view URL]
But zenreach uses facebook data and the company already has [login to view URL] want more information, like places he has been, where he lives, what he searches on google, etc. Everything google knows they want to know. And google knows more than Facebook. Thats what I want. a Zenreach based on al the data google has about the user.