Brand Awareness Across Social & Search

I’m rolling out a focused push to lift my brand’s visibility and want a seamlessly coordinated campaign that covers both paid social and search. The core is social media—Facebook, Instagram and Twitter—supported by search engine ads to make sure the name stays top of mind when people look for related products or services. The assignment begins with shaping a cross-channel strategy that respects existing brand guidelines yet adapts voice and visuals to each environment. I’ll need smart audience segmentation, compelling ad copy, and eye-catching creatives that can scale across placements. Once live, the campaigns should be monitored closely, with bids, keywords and targeting adjusted to keep reach and CPM trending in the right direction. Key metrics I care about: overall impression share, incremental reach in target demographics, branded search lift and cost efficiency. A concise weekly dashboard will let me track what’s working and how creative tests are performing. Deliverables • Cross-channel media plan detailing audiences, budget split and schedule • Creative suite: three static images plus one short video per social platform, matched search ad copy • Full campaign build and launch in Facebook/Instagram Ads Manager, Twitter Ads and Google Ads • Four weeks of optimisation and reporting, ending with a summary of insights and next-step recommendations The brief is strictly upper-funnel—sales and lead forms are nice to have but secondary. If you’ve driven brand recognition before, a quick note on results achieved will help me gauge fit.

Project ID: 40367384