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We are building Naught, a premium backpack brand that is not just about carrying things—it is about carrying identity. Our backpacks are built around identities like Monk, Warrior, Hustler, Animal Lover, etc., and are designed for Gen Z and young professionals. We are looking for a Performance Creative Strategist who understands how to create Meta ads that sell—not just ads that look beautiful. This is not a graphic design role.
Project ID: 40583601
19 proposals
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Active 4 hours ago
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19 freelancers are bidding on average ₹489 INR/hour for this job

Hi, Your vision for Naught stands out because you're selling identity, not just backpacks and that's exactly how high-performing Meta ads should be built. As a Performance Creative Strategist, I focus on developing ad concepts that connect emotionally while driving measurable conversions. I'll create a creative strategy centered around each identity Monk, Warrior, Hustler, Animal Lover, and more—crafting compelling hooks, messaging angles, UGC concepts, video scripts, and testing frameworks designed for Gen Z and young professionals. Every creative decision will be backed by performance data, audience psychology, and continuous iteration to improve CTR, CPA, and ROAS. Rather than making ads that simply look good, my goal is to produce creatives that stop the scroll, communicate the brand story, and convert consistently. I’d love to discuss your vision and help scale Naught through performance-driven creative.
₹400 INR in 40 days
10.0
10.0

Hi Naught Team, I get it. A beautiful ad that doesn’t sell is just an expensive art project. For a premium brand like Naught, where backpacks carry identities like the Monk, Warrior, or Hustler, the creative is the targeting. As a Performance Creative Strategist specializing in Meta ads for Gen Z and young professionals, I design visual frameworks and angles built squarely around direct-response psychology and conversion. Here is what I bring to Naught: Identity-Driven Angles: I know how to translate archetypes (Hustler, Monk) into high-converting hooks, tailored copy, and messaging that makes our audience say, "That's exactly who I am." Direct Response Frameworks: I focus heavily on performance metrics—Hook Rates, Hold Rates, CTR, and CVR. I engineer concepts designed to stop the scroll and drive the click. Rigorous Creative Testing: I build creative sandboxes to test hooks, formats (TikTok/Reels styles), and CTAs, rapidly doubling down on what converts. Let’s turn identity into high-converting Meta ads. Best, Tara Devi
₹575 INR in 40 days
5.5
5.5

With my well-rounded skill set in content marketing, social media marketing, and my profound ability to deliver data-driven results, I am confident that I can be the wizard behind your Naught brand's Gen Z and young professionals' ad targeting. My primary goal is to actualize quantifiable outcomes for your business which involves selling not just good-looking ads! Having sifted through these online dynamic commercials for over 8+ years, I have learned the true art of creating engaging meta ads. As a certified Google professional, multiple e-commerce strategies form the nucleus of my marketing arsenal. Which implies, not only would I cater to your advertising needs but with my mastery over Shopify Marketing and E-commerce Conversion Optimization, I could also ensure that your online site is geared up for maximized sales impact. To further enhance your backpack brand's performance, I also bring to the table an assortment of SEO expertise consisting of technical SEO, local SEO, and International SEO along with advanced skills in landing page optimization and page speed optimization. Your project goal is aligned perfectly with my core services as mentioned, and collaborating with me opens immense possibilities for amplifying your brand presence in front of targeted audiences while generating significant ROI. Together we can make carrying identity easier than ever with Naught!
₹500 INR in 20 days
4.4
4.4

Hello, I’m interested in your project and confident I can create high-converting Meta ad creatives that connect with your target audience and drive sales. I have experience developing performance-focused ad strategies, creative concepts, and messaging for D2C brands. I will provide: * Performance-driven ad concepts * Meta creative strategy * High-converting hooks & messaging * Creative testing ideas * Clear communication Warm Regards, Monica Bhatia
₹575 INR in 40 days
3.9
3.9

Hello there, You're building Naught around identity, Monk, Warrior, Hustler, Animal Lover, which means the ads can't just showcase a backpack, they need to make someone see themselves in it before they scroll past. Most Meta ad accounts don't underperform because the creative isn't polished. They underperform because the hook sells the product instead of the identity, so the scroll stops for the wrong reason and the click doesn't convert into someone who actually buys into the brand. I don't have a Meta Ads case study on file that matches this niche closely enough to share honestly, so I'd rather flag that than force something unrelated in here. Based on what you've described, I'd start by testing creative angles around each identity separately before scaling spend, so you know which persona is actually driving purchases rather than just guessing from overall performance. Which identity, Monk, Warrior, Hustler, or Animal Lover, is currently converting best for you, or is that still unclear? Cheers, Suraj
₹400 INR in 10 days
2.0
2.0

Hello, I’d love to help Naught build performance-driven Meta ads that connect with Gen Z and young professionals while turning your unique identity-based backpack concept into a strong sales engine. I understand this is not a traditional design role—it’s about creating creative strategies that drive attention, engagement, and conversions. My focus is on understanding customer psychology, developing winning angles, testing creative concepts, and optimizing campaigns based on performance data. For Naught, I can help with: * Developing ad concepts around identities like Monk, Warrior, Hustler, and Animal Lover. * Creating strong hooks, messaging frameworks, and storytelling angles. * Building Meta creative testing strategies focused on CTR, CPA, and ROAS. * Analyzing audience behavior and competitor positioning. * Turning customer insights into high-converting ad variations. * Collaborating on UGC-style concepts, scripts, and performance creatives. My approach combines creative strategy with data-driven optimization—finding what makes customers feel connected to the brand and what motivates them to purchase. I’d love to discuss your current goals, target audience, existing creatives, and testing framework to help scale Naught into a recognizable lifestyle brand. Best regards,
₹575 INR in 40 days
0.0
0.0

Hi there, Imagine a world where a backpack isn’t just a bag but a statement of identity. That’s the vision behind Naught, and I’m excited to help bring this to life. With extensive experience in performance marketing, I understand the delicate balance between aesthetics and conversion. I’ll ensure your Meta ads resonate deeply with Gen Z and young professionals, driving engagement and sales. I noticed you’re seeking someone to create “clean, professional, user-friendly” ads that feel “seamless” and “integrated.” My approach focuses on crafting compelling narratives that connect with your audience, not just pretty visuals. As a strategist, I specialize in developing automated campaigns that deliver results. I’m confident that my passion for fashion and lifestyle brands, combined with my commitment to speedy communication and fast turnaround, makes me the right fit for this project. I am available for a quick chat! Regards, Enricos0
₹400 INR in 7 days
0.0
0.0

We recently helped a company streamline its digital workflow and improve the overall user experience. I'd love to help you achieve similar results with a solution that's simple, reliable, and built around your objectives. Your focus on building a brand that resonates with identity truly stood out to me. I understand the importance of creating engaging Meta ads that not only captivate but also convert. With extensive experience in performance marketing for D2C brands, particularly in the fashion and lifestyle sectors, I specialize in crafting compelling narratives that drive sales. My approach combines data-driven strategies with creativity, ensuring that our ads align perfectly with your target audience's values. I'm confident we can create a campaign that exceeds your expectations, and I'd love the opportunity to discuss the details with you. Regards, Lizelle
₹400 INR in 7 days
0.0
0.0

I specialize in performance marketing and creative strategy, where the focus isn't just on making beautiful ads—it's about creating ad concepts that convert. Here's how I can contribute: ✅ Develop high-converting Meta ad creative strategies based on customer psychology. ✅ Research competitors and identify winning angles. ✅ Create compelling hooks, scripts, and UGC ad concepts. ✅ Plan A/B testing for creatives, audiences, and messaging. ✅ Optimize campaigns based on ROAS, CTR, CPA, and conversion data. ✅ Build full-funnel strategies for awareness, consideration, and purchases. I'd be happy to discuss your brand vision and share a few creative campaign ideas during a quick chat. Looking forward to working together.
₹450 INR in 40 days
0.0
0.0

Hi Naught Team, I came across your Performance Creative Strategist opening, and it immediately caught my attention. I really like the idea behind Naught. Building backpacks around identities like Monk, Warrior, Hustler, and Animal Lover makes the brand feel much more personal than just selling another product. I'm interested in creating ads that actually make people stop, connect, and take action. I enjoy thinking about audience psychology, finding the right hooks, writing ad concepts and scripts, and testing different creative angles to see what performs best on Meta. For me, the goal isn't just to make something that looks good, it's to make something that sells. I'd love the chance to be part of a brand that's doing something different and help create performance-driven creatives that people genuinely connect with. Thanks for your time, and I hope we get a chance to talk! Regards, Palak
₹600 INR in 40 days
0.0
0.0

Hi there! I'm Prem, your go-to performance creative strategist for the Naught project. Your backpack brand isn't just another product line; it's an identity statement for Gen Z and young professionals. As a digital marketer with an in-depth understanding of social media strategy, my skills align well with your objectives. Wireframing aesthetically appealing ads is just one part of the equation; creating content that resonates with the intended target audience is what truly enhances a brand's potential. My experience extends beyond graphics to video editing, content creation, and even AI-powered content production. This eclectic skillset allows me to develop well-rounded campaigns that not only sell but deeply engages the audience. With my 4+ years of experience, I've helped numerous brands build a strong digital presence and achieve sustainable growth. I understand the challenges, trends, and nuances of marketing to Gen Z and young professionals - ensuring that I can effectively position your brand in a crowded market space. I am excited about becoming your partner in this endeavor of carrying identities through Naught!
₹450 INR in 40 days
0.0
0.0

INTRO We've recently helped a client launch a modern digital platform that delivered a clean, professional experience and improved user engagement from day one. We can help you create a polished, user-friendly solution that aligns with your goals and delivers a seamless experience for your users. MIDDLE I understand you're seeking a Performance Creative Strategist focused on D2C Meta ads that not only captivate but drive conversions. Crafting compelling narratives around unique identities is essential for connecting with Gen Z and young professionals. Our expertise in performance marketing, combined with a deep understanding of consumer psychology, allows us to create ads that resonate and convert. We specialize in data-driven strategies that maximize ROI, ensuring every campaign aligns with your brand's ethos and objectives. With over 75+ 5-star reviews on similar projects, we rank in the top 1% among 75 million users! OUTRO I'd be happy to discuss your project and share how we can bring your vision to life. Looking forward to chatting. Regards, ziqlee26.
₹400 INR in 7 days
0.0
0.0

As a seasoned professional with over 7 years of front-line experience in customer-oriented sectors, I fully understand the value of creating meta ads that sell and the strategies it takes to engage customers and keep them coming back for more. Simultaneously balancing hundreds of guest interactions daily, promptly solving complaints, and ensuring a positive experience, I honed my skills in creating 5-star service that translates well into crafting effective marketing campaigns. This adaptable mindset and knack for problem-solving are precisely why I believe I'd be an excellent fit for your Naught backpack brand. Your concept of fashionably-crafted identity-targeting backpacks for Gen Z and young professionals is fascinating! It entails narrating unique stories through ads that resonate well with your defined personas like Monk, Warrior, Hustler, Animal Lover, and more. And that's where my deep understanding of digital marketing, social media marketing comes into play - to bring these stories to life effectively through targeted campaigns. Led by an obsession for details and fueled by my proficiency in Google Workspace, Microsoft Office, Canva, Gmail, WhatsApp Business - I'm committed to delivering top-notch results exceeding expectations. Partnering with me guarantees not just impactful meta-ads but also someone who can skillfully make use of back-end tools such as Google Sheets/Excel for reporting and data analysis.
₹450 INR in 40 days
0.0
0.0

Hi, I came across your project and genuinely liked the idea behind Naught. Building a backpack brand around identities instead of just products is a fresh approach, and I would love to be a part of it. Over the past few years, I have worked on content strategy, brand positioning, social media marketing, and copywriting through academic and practical projects. I have also completed certifications in digital marketing and paid advertising, which have given me a strong understanding of Meta Ads, audience targeting, creative testing, and campaign optimization. I believe good performance marketing is not about making ads that only look good. It is about understanding people, writing the right message, testing different ideas, and improving results based on data. That is the approach I bring to every project. I can help with competitor research, ad concepts, scripts for short form videos, creative hooks, A/B testing ideas, and content that speaks to Gen Z in a way that feels authentic instead of forced. I take communication seriously, deliver work on time, and am always open to feedback because I believe the best campaigns come from collaboration. I would love the opportunity to discuss your vision for Naught and contribute to building a brand that people genuinely connect with. Looking forward to hearing from you. Best regards, Mohammad Adam
₹575 INR in 40 days
0.0
0.0

Hi, I can help build performance-focused Meta ad strategies that sell the identity behind Naught, not just the product. What I will deliver: Meta ad creative strategies for different identities like Monk, Warrior, Hustler, and Animal Lover High-converting hooks, messaging angles, and CTAs Creative briefs for Reels, UGC-style ads, and static creatives A/B testing frameworks for creatives and audiences Ongoing creative optimization based on performance data My approach is to create ads that connect with how your audience sees themselves, making identity the primary driver of engagement and conversions. Regards, Ateeb Rahil Mahedvi
₹450 INR in 40 days
0.0
0.0

New Delhi, India
Member since Dec 22, 2024
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