Digital Marketer for Academic Publishing Services

Project Title: B2B/B2C Digital Marketing Executive Needed for Academic Publishing Services Description: We are Nexus Global Publications, a rapidly growing research and academic publishing company helping students, residents, and doctors publish in Scopus, PubMed/MEDLINE, Web of Science, and DOAJ indexed journals. We need an experienced digital marketing executive who can drive lead generation and brand growth through strategic online campaigns. The role involves both B2B and B2C service promotion. Responsibilities: Conduct competitor and audience research in academic publishing and higher education markets. Create and execute a 30-day omnichannel marketing plan (Facebook, Instagram, LinkedIn, Google Ads, WhatsApp, Email). Develop launch-ready assets (ad copy, visuals, email flows, landing pages, WhatsApp outreach). Manage and optimise paid campaigns in real-time for maximum ROI. Build and maintain weekly dashboards (Google Analytics, Ads Manager, LinkedIn Insights). Provide clear reports with recommendations for scaling author acquisitions. Deliverables: Market research report with insights. 90-day marketing plan with channel strategy, budget split & KPIs. Ad copy, visuals, email sequences, and landing page templates. Weekly performance dashboards with optimisation suggestions. Requirements: Proven experience with Facebook Ads Manager, Google Ads, LinkedIn Campaigns, and Email Automation (Mailchimp/SendGrid/HubSpot). Past success in B2B or B2C service marketing (education, publishing, SaaS, or consulting preferred). Ability to achieve 10x+ ROI on paid campaigns. Budget: ₹25,000-₹30,000

Project ID: 39736092