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# Freelance Digital Marketing Specialist (Meta Ads & Google Ads) – Smart Home Company (UAE) We are a new smart home company based in the UAE, and we're looking for a skilled freelancer to help us grow our business through high-quality paid advertising. Our services include smart home automation for villas and apartments, such as: * Smart lighting * Smart AC control * Motorized curtains * Security & surveillance systems * Smart door locks * Voice assistant integration (Alexa, Google Home, etc.) ### What we need We're looking for someone who can primarily focus on generating high-quality leads through paid advertising. Your responsibilities will include: * Creating, managing, and optimizing Meta (Facebook & Instagram) ad campaigns. * Creating, managing, and optimizing Google Search Ads so we appear when people search for smart home services in the UAE. * Keyword research and campaign optimization. * Audience targeting and retargeting. * Continuous testing and improving campaign performance. * Providing clear monthly reports and recommendations. * Occasionally editing or creating short promotional videos/images to be used in paid advertisements. **Please note:** We are **not** looking for someone to reply to messages, close sales, or provide customer support. Your focus is purely on paid advertising and lead generation. ### Our target audience We target both: **B2C** * Villa owners * Apartment owners * Homeowners interested in upgrading to smart homes **B2B** * Contractors * Construction companies * Interior designers * Property developers * Real estate professionals Experience marketing to both consumer and business audiences is a strong advantage. ### About us We're a newly established company, so our marketing budget is currently limited. We're looking for someone who understands how to achieve the best possible results without wasting ad spend. The first month will serve as a trial period. If we're happy with the communication, strategy, and results, we're looking to build a long-term working relationship. Because we're still growing, we're looking for freelancers who can offer competitive pricing while helping us establish a strong presence in the market. ### When applying, please include: * Examples of Meta Ads campaigns you've managed. * Examples of Google Search Ads campaigns you've managed. * Results you've achieved (lead generation, ROAS, CPL, etc.). * Your experience working with local service businesses (especially home services, construction, or smart home companies). * Whether you also have basic video editing skills for ad creatives. * Your monthly management fee (excluding ad spend). * Your recommended strategy for a new smart home company entering the UAE market. We're looking for someone proactive, data-driven, honest, and interested in building a long-term partnership rather than just completing a one-time project. If that sounds like you, we'd love to hear from you.
Project ID: 40561697
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75 freelancers are bidding on average $385 USD for this job

Hello, I can help your smart home company in the UAE generate high-quality leads through Meta Ads and Google Search Ads, with a focus on efficient budget use during the first trial month. I have 15+ years of experience in Google Ads, Meta Ads, lead generation, tracking, SEO, analytics and campaign optimization for local service businesses and international clients. For your first month, I would focus on: * Google Search campaigns for high-intent UAE keywords such as smart home automation, smart lighting, smart AC control, motorized curtains, smart locks and villa automation * Separate B2C and B2B campaign/ad group structure * Meta campaigns for awareness, lead generation and retargeting * Audience testing for villa owners, homeowners, contractors, interior designers, developers and real estate professionals * Retargeting website visitors and engaged users * Conversion tracking setup/review through GA4, GTM and Meta Pixel * Ad copy and creative testing * Monthly report with leads, CPL, spend, best-performing campaigns and next-step recommendations For a new smart home company, I would avoid broad traffic and focus first on high-intent search demand, then use Meta for visual proof, trust-building, retargeting and lead capture. I can also help with basic ad creative direction and simple image/video adjustments when needed.
$395 USD in 30 days
8.5
8.5

Hello, I will help you increase sales and generate high-quality leads through expert digital marketing. As a digital marketing specialist with over 10+ years of experience, I will help you strategically set up, optimize, and manage your campaigns to drive qualified leads, increase sales, and maximize ROI. Based on your requirements, here’s how I can support you: 1️⃣ Google Ads (Search + Remarketing) High-intent keyword targeting Conversion-focused ad copy Smart bidding & budget optimization Basic remarketing campaigns to re-engage past visitors Continuous performance tracking & improvement 2️⃣ Meta Ads (Facebook & Instagram) Audience research & custom targeting Lead generation and conversion campaigns Retargeting & lookalike audience setup A/B testing creatives and ad copies Ongoing campaign optimization 3️⃣ LinkedIn Ads (B2B Targeting) Advanced targeting by job title, industry, company size Sponsored content & lead generation forms Decision-maker focused campaigns Performance optimization for quality B2B leads My approach is data-driven and ROI-focused—ensuring every campaign is aligned with your business goals. Let’s connect and build a performance marketing strategy that delivers measurable growth. Best Regards, Anju MA,
$250 USD in 30 days
6.6
6.6

Hello, I will help create, manage, and optimize high-performing Meta Ads and Google Ads campaigns that generate qualified leads, increase conversions, and maximize your advertising ROI. With 8+ years of experience in digital marketing, I specialize in building data-driven advertising strategies for businesses across multiple industries. From campaign setup to ongoing optimization, I focus on reaching the right audience while reducing wasted ad spend. 1. My paid advertising services include: • Meta Ads (Facebook & Instagram) campaign management • Google Search, Display & Performance Max campaigns • Audience research & precise targeting • Conversion tracking with Pixel & GA4 • A/B testing for ads and landing pages • Budget optimization & performance reporting • Remarketing and lead generation strategies I take a results-focused approach, continuously monitoring and optimizing campaigns to improve CTR, lower CPC, and increase conversions while aligning with your business objectives. I’m ready to discuss your goals and create a strategy that delivers measurable business growth. Best regards, Raghav RB,
$250 USD in 30 days
6.0
6.0

Hello, A smart home brand in the UAE sits in a high intent but highly competitive space, where performance marketing only works when structure, messaging, and audience segmentation are tightly aligned. I would approach your campaigns as a lead generation system rather than isolated ads, focusing on building demand capture through Google Search while using Meta platforms to educate, re-engage, and warm up both residential and B2B audiences. The creative direction would emphasize modern living, convenience, and security, showing clear before and after value so users instantly understand the transformation your services provide. I would be happy to review your current positioning and suggest a lean initial campaign structure that allows us to validate demand quickly while controlling spend in the early stage. Send me a message.
$500 USD in 7 days
5.2
5.2

With 8 years of experience in the field, specializing in Digital Marketing, Instagram Ads, Social Media Marketing, and Video Editing, my team and I can provide the comprehensive solutions your growing Smart Home Startup needs. As a well-versed digital marketer with an understanding of global markets as well as deep knowledge of home services and modern technologies, we know how to maximize your results within the confines of a budget. To date, we have managed successful campaigns for various brands across different social media platforms and regions, including handling Meta Ads (Facebook & Instagram) campaigns and Google Search Ads. Our focus has always been user engagement and lead generation - driving the right audience to our clients' spaces. We also possess video-editing skills that will come in handy for short promotional materials. Moreover, since we’ve previously served similar businesses like yours within both B2C & B2B sectors including Construction Companies, Contractors etc., we've already built effective strategies that work perfectly for such demographics. The first month will essentially serve as a trial period but be assured; with us, you'll discover an
$250 USD in 7 days
5.2
5.2

Hello !! I am ready to help you with Digital Marketing Mastermind for Smart Home Startup, Exactly as you want. I have lots of experience in Facebook Marketing, Advertising, Leads, Social Media Marketing, Video Editing, Digital Marketing, Lead Generation, Google Ads, Instagram Ads. Must check our profile to check amazing ratings and reviews: https://www.freelancer.com/u/komalshaikh92 I am available to chat or a call to deep dive into the project. Thankyou, Komal. Digitaurus Technologies.
$250 USD in 5 days
4.8
4.8

Greetings! I will create and manage Meta and Google Ads campaigns for your smart home company in the UAE targeting villa owners, contractors, and developers. I will research keywords, optimize audiences, test creatives, and provide monthly reports. I have local service and home industry advertising experience. I can edit short videos. I will provide strategy and pricing. Send your website and target areas. Thanks, Revival
$250 USD in 7 days
4.9
4.9

Hello, I’d be delighted to help you with Digital Marketing Mastermind for Smart Home Startup. With over 8 years of experience, I specialize in delivering high-quality, professional solutions tailored to client goals rather than generic templates. I focus on generating real results—whether it’s leads, traffic, or conversions—using proven, data-driven strategies. Please come over chat and discuss your requirement in a detailed way. Best regards, Khadija Amin freelancer.com/u/khadijaamin9
$250 USD in 2 days
4.6
4.6

*I am giving you a 50% discount 25$ instead of 50$/hr for the first Sprint of the collaboration. *if you are looking for a fixed cost, we need to discuss the requirments. Hey there, I hope you are safe and doing well. That is Mohamed, a Product & marketing strategist. I am a Udacity-certified digital marketer. May I have your name? Sounds like an interesting Project. I would love to connect to know more about your project and to see if we could have a common ground, and how I could help you with your strategy. I could help you with Marketing strategies. How does your schedule look for Tuesday 7th at 4:00 Dubai Time? Does it work for a quick call? -I would appreciate your visit to check my portfolio samples. https://www.freelancer.com/u/mohamedhamdeen3
$750 USD in 5 days
4.2
4.2

Hi, I have read the project description and can help grow your smart home business through data-driven Meta Ads and Google Search Ads focused on generating high-quality leads across the UAE. I have experience managing paid advertising campaigns for local service businesses, optimizing campaigns for lower CPL, higher ROAS, and qualified lead generation through continuous testing, audience targeting, keyword research, and conversion optimization. I can create and manage Meta and Google Ads campaigns, build remarketing audiences, optimize landing page performance, provide clear monthly reports with actionable insights, and also create basic promotional videos and ad creatives for your campaigns. For a new smart home company, I recommend starting with high-intent Google Search campaigns targeting smart home services in key UAE locations, combined with Meta lead generation and retargeting campaigns to build brand awareness and capture interested homeowners, contractors, interior designers, and property developers. My monthly management fee is USD 300 (excluding ad spend), and I'm available to start immediately for your trial month with the goal of building a long-term partnership. Please message me. Thanks, Soha
$300 USD in 7 days
3.9
3.9

Are you looking to boost your smart home business in the UAE with targeted online advertising? I've got you covered! With expertise in Meta and Google Ads, I specialize in driving high-quality leads for companies like yours. Let me help you achieve your goal of expanding your reach and growing your smart home automation services seamlessly. I've successfully managed similar ad campaigns, ensuring optimal results and client satisfaction. I'm ready to focus on generating leads, optimizing campaigns, and delivering clear monthly reports. Let's discuss how we can elevate your business through strategic advertising efforts. I’d love to chat about your project! Worst case, you get free advice that can guide your project. Derick Vorster Regards.
$450 USD in 14 days
3.8
3.8

Driven Meta and Google Ads specialist with proven lead generation for UAE home service brands. Managed campaigns achieving sub-40 USD CPL and 4x ROAS. Proactive optimization, audience targeting, and basic video editing for ad creatives. 24/7 support available. Let’s discuss a tailored strategy for your smart home startup.
$250 USD in 7 days
3.6
3.6

⚡ I JUST COMPLETED A SIMILAR PROJECT. I have just developed and managed successful Meta and Google Ads campaigns for a smart home automation company, driving quality leads and increasing brand visibility online. You want to attract qualified leads for your smart home services, focusing on generating interest from both villa/apartment owners and B2B clients like contractors and real estate professionals. In your brief, you highlighted the importance of detailed monthly reports and the need for effective audience targeting and campaign optimization, which are crucial aspects often overlooked in such projects. Rest assured, I will keep everything clear and straightforward, ensuring you are updated regularly and the process is hassle-free from your end. MESSAGE ME, I WILL KEEP THIS SIMPLE. Regards, Stefan.
$450 USD in 14 days
3.7
3.7

A new smart home company in the UAE entering paid advertising faces one specific challenge: the audience who Googles smart home Dubai is ready to buy, while the villa owner scrolling Instagram does not know they need you yet and those two audiences need completely different campaign strategies to convert efficiently on a limited budget. For Google Search I will target high-intent keywords around smart home installation, automation, and specific product terms like smart lighting Dubai or motorized curtains UAE, capturing people actively looking for your services. For Meta I will build awareness and retargeting campaigns with creative tailored separately for B2C homeowners and B2B contractors and designers, since the pain point and decision-making process are entirely different for each. Every dirham of ad spend will get tracked against cost per lead so budget shifts toward what converts and away from what does not. Monthly reports cover CPL, ROAS, and clear recommendations, not vanity metrics. Before I outline a specific month-one strategy, one question is, do you currently have a landing page built for lead capture, or will we need to factor that into the setup before campaigns go live?
$251 USD in 3 days
3.3
3.3

Hi, I understand the importance of effective digital marketing for your smart home startup in the UAE. With my expertise in Facebook Marketing, Instagram Ads, and Video Editing, I am confident in delivering professional results efficiently. Having worked on similar creative tasks, I assure you of quality work, prompt communication, and clean file delivery. In approaching this project, I would focus on creating compelling Meta and Google Ads campaigns tailored to target audiences, optimizing keywords, and conducting continuous testing for improved performance. I would also be open to occasional video/image editing for promotional content. I invite you to review my portfolio: https://www.freelancer.com/u/laibaamir1 Please feel free to message me for further discussion or to share relevant samples from my portfolio. I look forward to the opportunity of working together. Thank you and I look forward to working with you. Best regards, Laiba
$250 USD in 3 days
2.9
2.9

Hello, From your project description, I understand that you are seeking a skilled freelancer to assist in growing your smart home company in the UAE through high-quality paid advertising. I am confident in my ability to help generate high-quality leads through Meta Ads (Facebook & Instagram) and Google Ads campaigns, targeting both B2C and B2B audiences effectively. With expertise in digital marketing, particularly in advertising and video editing, I have successfully managed similar campaigns for various clients. You can view examples of my work in my portfolio: https://www.freelancer.com/u/Neelamr1991 I am committed to effective communication throughout the project and am excited about the opportunity to work with you. I look forward to discussing how we can achieve your marketing goals together. Best regards, Neelam R.
$250 USD in 3 days
3.0
3.0

Having accumulated over eight years of experience as a digital marketer, I have expertly tailored my skills to suit exactly what your smart home startup needs. Not only have I successfully managed Meta Ads campaigns on Facebook and Instagram, but I have also executed Google Search Ads campaigns while maintaining strong results. Given our target audience includes both B2C and B2B, my wide-ranging marketing solutions can effectively reach out to villa and apartment owners as well as contractors, construction companies, interior designers, property developers, and real estate professionals. As an adept strategist, I understand the importance of stretching every advertising dollar for maximum impact. I guarantee competitive pricing without compromising on quality and results. Through my career, I've not only scaled e-commerce stores but also applied full-funnel strategies that lead to measurable outcomes. By leveraging my expertise in lead generation and optimization across multiple digital platforms, I will ensure you receive relevant leads at the most cost-effective rate. Though solely focused on advertising and lead generation, it doesn't stop there. For example, my proficiency also extends into short video/image creation/editing which can add an extra edge to your campaign creativity.
$500 USD in 7 days
3.0
3.0

As a creative full-stack web developer and an adept designer with over 7 years of industry experience, I've helped numerous brands and businesses position themselves strongly in highly competitive markets – the very kind you're entering! My deep understanding of digital marketing, particularly social media marketing, enables me to design campaigns that cut through the noise and specifically target your key audience. I have successfully run Meta (Facebook & Instagram) ad campaigns as well as Google Search Ads with impactful results. In my previous projects, I've consistently drove high-quality leads to the business resulting in positive ROAS and low CPL. My experience working with various industries also includes home services and construction which serves as an added value for your project. Most importantly, I respect the value of budgets while still striving for optimal performance. Going forward, I'm thrilled to bring these skills to your smart home company based in the UAE. I am proactive, data-driven, honest and hold a long-term approach when it comes to collaborations which makes me not only well-suited but deeply committed to drive your business's success in the smart home industry in UAE and build a strong presence in this market.
$250 USD in 2 days
3.1
3.1

Hi, I can help your UAE smart home startup generate qualified leads with focused Meta Ads and Google Search campaigns for villa and apartment owners, plus B2B targets like contractors and developers. I’ve managed local service lead gen campaigns, optimized keywords, audiences, and retargeting, and kept spend efficient on tight budgets. I can also handle basic ad creatives and short video edits when needed. For a new market entry, I’d start with high-intent search, paired with Meta awareness/retargeting, then scale based on CPL and lead quality. Regards, Parvesh M.
$250 USD in 14 days
2.8
2.8

GIVE ME 30 SECONDS TO SHOW YOU WHY I'M THE RIGHT FIT FOR THIS PROJECT. I recently completed a project for a smart home startup where I successfully generated high-quality leads through Meta Ads and Google Ads, resulting in a significant increase in conversions. I have extensive experience in digital marketing for both consumer and business audiences, especially in the home services and construction industry. I understand how to maximize results with limited budgets. I grasp your goal of establishing a strong market presence cost-effectively. My focus on continuous testing, clear communication, and long-term success aligns perfectly with your vision. The difference between an average result and an exceptional one is usually decided before the work even begins. Regards, Patrick
$400 USD in 7 days
3.8
3.8

Sharjah, United Arab Emirates
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