Marketing campaign

Outline of Initiative answer the high-level questions an employee at your company might have about your campaign, such as who you’re targeting, why you’re running this campaign, and what medium you’ll be advertising on. Name of Campaign: Ex – Q3 Product Launch Advertising Campaign Description of Campaign: Provide a 1-3 paragraph description of the inspiration behind your campaign, answering the following questions: • How does this problem align with our product/service? • Why are we solving this problem? • What are the deliverables for this campaign? Target Audience: Identify whom you’re targeting. This could be a description of the audience you’re targeting (i.e. “Entry-level salespeople in B2B tech companies”) or one of your buyer personas like “Owner Ollie” or “Manager Mary." Create 2-3 buyer personas Advertising Platforms: Which platforms will you be using for your advertisements? Don’t get too into timeline or budget just yet – you’ll cover that in later sections. Not sure which platform to use? Goals: At the end of this campaign, what is your expected goal? Quantify your expectations clearly, such as “300 new customers in the next 3 months” or “20% better brand recognition in next quarter’s surveys.” SMART Objectives are specific, measurable, actionable, relevant and time-bound. Advertising Platform(s) Where will you be advertising your message? Will the content on each platform be the same, or different? For example, your Google search ads would be text-based, but your Facebook ads might be video, text, or both. If desired, you can also outline your budget, timeline, and goals for each platform. Platform #1: YouTube • Advertisement Type: Video • Description of Ad: A 15-second pre-video ad. The video will be an animated look at our new app with a link to the app store at when someone clicks. • Timeline: July 1 – July 31 • Budget: €10,000 Platform #2: Facebook • Advertisement Type: Image • Description of Ad: A custom-made image by our design team, featuring a photo of our app’s interface. The copywriting team will produce ad copy to support, and the ad will link to the app store. • Timeline: July 15 – July 31 • Budget: €50,000 Platform #3: Google Ads • Advertisement Type: Google Search Ad - Text • Description of Ad: The copywriting team will create the copy for a Google ad within the text limits, linking to where people can download the app. There will be three ads in one group, and after one week we will revisit to see if one of the ads is underperforming and should be reworked. • Timeline: August 1 – August 21 • Budget: €10,000   Timeline Outline a timeline for this project, from first steps to analysis of the campaign. Start off by reminding the overall timeline for the entire project before diving into incremental deadlines and timelines. Included is a sample timeline or potential objectives you may include in your outline, and these items should be altered to fit your campaign. Overall Project Timeline: Start Date – End Date Task #1: Researching and Outline Due Date: June 1st Task #2: Project Brief Sent Out to Stakeholders Due Date: June 5th Task #3: Team Meeting with Stakeholders Due Date: June 8th Task #4: Designs from Creative Team Due Due Date: June 15th Task #5: Video Due Due Date: June 21st Task #6: Copy from Copywriting for All Ads Due Due Date: June 23rd Task #7: Packaged Drafts Sent to Decision Maker Due Date: June 24th Task #8: Feedback on Creative Due Due Date: June 26th Task #9: Edits on Creative Due Due Date: June 30th Task #10: YouTube Ad Launches Due Date: July 1st Task #11: Facebook Ads Launch Due Date: July 15th Task #12: Facebook and YouTube Ads End Due Date: July 31st Task #13: Google Ads Launch Due Date: August 1st Task #14: Google Ads End Due Date: August 21st Task #15: Project Drivers Begin to Analyze Results Due Date: August 22nd Task #16: Project Team Presents and Shares Findings to the Company at Large Due Date: August 28th