Online Advertising Plan and Online Advertising strategy

Hello this contains 3 tasks:

1. Online Advertising Plan

Please prepare a basic online advertising plan for direct online sales of a Dormeo Duvet product (€45 retail price) in your country.

Background information

• Campaign goal: direct online sales

• Budget: €3.000

• Maximum cost-per-order: 18%

• Target audience: wide

• Other advertising channels that will also be used for this campaign: Direct Response TV Advertising; print advertising; radio advertising


1. Calculate the needed sale quantity to execute the campaign within the required parameters

2. List all the different online advertising methods you would use for this campaign, with a % of the total advertising budget allocated to each method

3. Explain how each online advertising method would be used

4. List the appropriate local online media properties that would be used for the campaign, next to each online advertising method

5. Explain how you would test the campaign

6. Explain precisely how you would measure and than analyze the campaign

7. What are the key metrics to be used when evaluating the campaign?

2. Overall Online Advertising Strategy

Prepare an overall online advertising strategy for dormeo.ro.

Background information

• Maximum ROI for any investment in online advertising is 1 month

• Maximum overall cost-per-order: 18%

• Constant DRTV support

3. Free Online Advertising Tactics

You have just been given the job of running the Dormeo webstore and your first assignment is to research all available free online advertising tactics and implement them as soon as possible. Please prepare a list of 10 free online advertising tactics you would explore.

Kemahiran: Digital Marketing

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Tentang Majikan:
( 0 ulasan ) Otopeni, Romania

ID Projek: #31752847

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