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Project Description We are looking for an experienced eCommerce & Digital Marketing Manager to support ongoing direct-to-consumer growth for a performance automotive parts and accessories business. This is a remote, freelance hourly project for an independent contractor. The expected workload is approximately 20–40 hours per week, depending on campaign volume, business priorities, and the scope agreed through Freelancer. All communication, project coordination, file sharing, time tracking, invoicing, and payment will remain on Freelancer.com. Project Overview The selected freelancer will help improve the performance of our direct-to-consumer eCommerce business across digital marketing, site experience, analytics, and conversion optimization. We are looking for someone who can combine strategy with hands-on execution. You should be comfortable reviewing performance data, identifying growth opportunities, improving paid media efficiency, optimizing the customer journey, and turning insights into practical actions that support revenue growth. Main Responsibilities 1. eCommerce Strategy & Site Performance You will help manage and improve overall eCommerce performance across key commercial metrics, including traffic quality, conversion rate, average order value, revenue, and repeat customer behavior. This may include reviewing site merchandising, product positioning, promotional priorities, seasonal campaigns, landing page performance, and customer journey friction points. 2. Digital Marketing & Paid Media You will support strategy and optimization across acquisition channels such as paid search, paid social, and display advertising. Responsibilities may include campaign performance review, budget recommendations, targeting improvements, creative direction, channel prioritization, and identifying where campaigns should be scaled, refined, paused, or restructured. All marketing activity must follow applicable laws, advertising platform policies, and ethical marketing standards. We are not looking for spam, deceptive tactics, unauthorized account activity, or any prohibited marketing practices. 3. Analytics, Reporting & Insights You will analyze performance using tools such as GA4, Looker Studio, and relevant reporting dashboards. The goal is not only to report numbers, but to identify what should be improved next. You should be able to translate data into clear recommendations related to traffic, revenue, conversion, customer behavior, paid media efficiency, and testing opportunities. 4. Conversion Rate Optimization You will help improve conversion performance across landing pages, product pages, site flows, messaging, and broader customer experience. This may include developing CRO hypotheses, planning A/B tests, reviewing test results, and recommending changes based on behavioral data and commercial impact. 5. Cross-Functional Coordination You may coordinate with internal marketing, product, merchandising, CRM, and external contributors where needed. You should be able to communicate clearly, document recommendations, and keep growth work organized across campaigns, analytics, and site optimization. Expected Working Rhythm The project will follow a performance-focused cadence. Daily or near-daily work may include checking campaign and site performance, reviewing key traffic/conversion/revenue trends, and identifying immediate issues or opportunities. Weekly work may include campaign optimization, analytics review, dashboard updates, testing recommendations, and coordination around execution priorities. Monthly work may include strategic reporting, budget recommendations, CRO roadmap updates, and identifying new opportunities to improve revenue, efficiency, and customer experience. Expected Deliverables The selected freelancer may be responsible for: eCommerce performance recommendations Campaign optimization plans Weekly performance summaries Monthly strategic reports Reporting dashboard updates CRO testing roadmap Landing page and customer journey recommendations Paid media and conversion improvement recommendations Success Metrics Success will be evaluated based on agreed project goals, which may include: Revenue growth Conversion rate improvement Average order value improvement Return on ad spend Paid media efficiency Customer retention or repeat purchase improvement Quality and clarity of reporting and recommendations Experience We Are Looking For Please apply if you have: 2+ years of experience in eCommerce, digital marketing, or performance marketing Experience supporting or managing direct-to-consumer eCommerce growth Hands-on experience with GA4 and reporting dashboards Experience with paid search, paid social, or display campaign optimization Practical understanding of CRO and customer journey optimization Strong analytical skills and the ability to turn data into action Clear communication and organized project management habits Nice to Have The following experience is helpful but not required: Hotjar, Microsoft Clarity, or similar behavioral analytics tools Looker Studio dashboard building eCommerce merchandising strategy Agency or contractor coordination Automotive, performance parts, aftermarket, retail, or multi-brand eCommerce experience Access & Confidentiality Access to analytics, advertising accounts, internal dashboards, or business materials will only be provided to the selected freelancer after the project is awarded through Freelancer and after any required permissions or confidentiality steps are completed on-platform. Please do not request or share private contact details outside Freelancer. All project communication should remain within Freelancer messages and project tools. Compensation This is an hourly Freelancer project. The expected range is USD $60–$140/hour, depending on experience, seniority, and agreed responsibilities. Performance-based bonuses may be considered for clearly defined outcomes, but any additional payment must be agreed and processed through Freelancer. How to Apply Please submit your proposal through Freelancer and include: A brief introduction Relevant DTC eCommerce or performance marketing experience Examples of eCommerce growth, conversion improvement, or paid media performance you have supported Your experience with GA4, Looker Studio, CRO, and behavioral analytics tools Your preferred hourly rate Your weekly availability Any relevant automotive, retail, merchandising, or multi-brand eCommerce experience We are looking for a long-term freelance collaborator who can help improve the full digital growth engine across acquisition, conversion, analytics, and customer value.
Project ID: 40427197
32 proposals
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Active 6 days ago
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32 freelancers are bidding on average $90 USD/hour for this job

With over a decade of experience in eCommerce, Internet Marketing, Google Analytics, Google Ads, and Conversion Rate Optimization, I understand your need for an experienced eCommerce & Digital Marketing Manager to drive direct-to-consumer growth for your performance automotive parts and accessories business. My background in scaling projects for over 1 million users and high-security FinTech aligns perfectly with the complexity of optimizing your eCommerce performance. One strategic insight I can provide is to focus on a data-driven approach, leveraging tools like GA4 and Looker Studio to derive actionable insights for improving conversion rates and revenue. In a past project, I successfully managed a Telegram Mini App serving over 1 million users, showcasing my ability to handle high traffic and deliver results. I encourage you to reach out to discuss how we can strategize and optimize your digital growth engine. Let's connect to create a roadmap that drives revenue growth, improves conversion rates, and enhances customer experience for your business.
$112 USD in 15 days
6.9
6.9

⭐⭐⭐⭐⭐ • CnELIndia is eager to partner as your eCommerce and Digital Marketing Manager to drive DTC growth for your performance automotive parts business. • Our experienced team has 6 years supporting DTC eCommerce with expertise in Google Ads, GA4 analytics, CRO, and revenue optimization. • Achieved 30%+ revenue growth and improved conversion rates for retail clients by optimizing paid campaigns, customer journeys, and A/B testing product pages. • Proficient in GA4, Looker Studio dashboards, behavioral analytics, paid media management, and delivering actionable insights and reports. • Rate: $78 per hour with 25-40 hours weekly availability. • How CnELIndia helps succeed: 1. Start with comprehensive audit of your analytics, ads, and site performance. 2. Provide weekly campaign optimizations and summaries. 3. Build and manage CRO roadmap with tests. 4. Deliver monthly strategic reports and budget advice. 5. Coordinate with your team for smooth execution and sustained results.
$100 USD in 40 days
6.9
6.9

Navigating the competitive world of e-commerce requires a precise strategy that encompasses all facets from digital marketing to conversion rate optimization; I have the skills and experience to do exactly that. My name is Mohammad Adil, founder of Marketing For Greatness, and I have over 10 years in the industry with a specialization in SEO, PPC, social media marketing, and email marketing. With $5 million in managed ad spend and an approach squarely focused on returns on investment, you can be assured that I have the expertise to grow your business. I understand the importance of multi-faceted strategies in eCommerce growth and consistently use relevant tools such as Google Analytics, Looker Studio, etc., to analyze and optimize my campaigns. My agency's holistic approach and focus on ROI aligns perfectly with your project expectations. From weekly performance summaries to strategic monthly reports, I guarantee timely delivery of comprehensive aggregate information that will empower you to make informed decisions. Additionally, being a preferred digital marketer in the top 1% pool of talent on Freelancer.com testifies for our quality work. In conclusion, my expertise aligned with your requirements positions me as an optimal candidate for driving your direct-to-consumer eCommerce growth. Given the challenges affiliated with rapid digital transformation
$100 USD in 40 days
6.7
6.7

Greetings, I understand you need an eCommerce and Digital Marketing Manager for a DTC automotive parts business. 20 to 40 hours per week. Responsibilities: eCommerce strategy (CVR, AOV, repeat purchase), paid media (Google Ads, Meta), analytics (GA4, Looker Studio), CRO (A/B tests, landing pages), cross-functional coordination. Required experience: 2+ years DTC eCommerce, GA4, paid search/social, CRO. Nice to have: Hotjar, automotive experience. Here is how I will work: I will audit your site and ad accounts first. I will review traffic quality, checkout funnel, product pages, and ad spend efficiency. I will create a prioritized action plan: quick wins (e.g., underperforming ad sets, weak CTAs), medium-term (landing page tests, audience segmentation), long-term (retention campaigns, new channels). I will execute daily optimizations, provide weekly performance summaries, and monthly strategic reports. I will use GA4, Looker Studio, and Clarity for insights. I am ready to begin as soon as you share GA4 and ad account access. Thanks, Revival
$60 USD in 40 days
4.3
4.3

Hi there, We can help you scale your automotive eCommerce business through a complete performance marketing and conversion optimization strategy. With 12+ years of experience in DTC eCommerce growth, paid advertising, and analytics, we understand how to improve traffic quality, increase conversions, and maximize ROAS across Google Ads, Meta Ads, and display campaigns. Our team can handle campaign optimisation, GA4 tracking, Looker Studio reporting, CRO strategy, landing page analysis, customer journey improvements, and data-driven growth recommendations. We are also experienced with A/B testing, remarketing, audience targeting, and improving average order value and repeat customer engagement. Why choose us? ✔ Professional & experienced team ✔ 1000+ happy clients worldwide ✔ Expertise in GA4, CRO & paid media ✔ Data-driven growth strategy ✔ Transparent reporting and communication ✔ Long-term support and optimisation We would love to discuss your business goals and growth strategy further. Please ping us on Freelancer to discuss more. Antops Technologies
$60 USD in 25 days
3.6
3.6

I’ve worked on DTC eCommerce accounts where the focus was improving ROAS, conversion rate, and overall revenue efficiency across paid and organic channels. Your setup around automotive performance parts is exactly the kind of high-intent, data-heavy environment I’m used to working in. My experience covers GA4 reporting, Looker Studio dashboards, Google Ads optimisation, and CRO work across product and landing pages. I regularly turn analytics into clear actions around traffic quality, funnel drop-offs, and campaign restructuring, with a focus on measurable revenue impact rather than surface-level metrics. I can support both strategy and hands-on execution, including weekly optimisation cycles, testing roadmaps, and performance reporting tied directly to business outcomes. My rate is $95/hour and I’m available 25–35 hours per week. Happy to jump on a quick call to align on priorities and see if it’s a fit.
$100 USD in 40 days
3.6
3.6

Managing direct-to-consumer eCommerce growth for an automotive parts brand is exactly the kind of performance-driven engagement I've been doing for over 13 years. The combination of paid media efficiency, conversion optimization, and analytics-led decision making is where I do my best work, and your project description maps very closely to what I handle day to day. My approach would start with a full audit of current Google Ads structure and Google Analytics data to identify where spend efficiency is leaking and where conversion friction is highest. From there I'd prioritize the highest-impact changes first, whether that's restructuring campaigns, improving landing page flows, or tightening up audience targeting, all with clear reporting tied to your commercial KPIs. I've handled similar mandates for eCommerce clients across product categories, so I'm comfortable moving between strategy and hands-on execution without needing a lot of ramp-up time.
$100 USD in 7 days
2.9
2.9

Hi, You’re not looking for a marketer—you need someone who can own the full growth loop: data → insight → execution → scale. Quick questions: * Current monthly ad spend + main channels? * Biggest constraint today—ROAS, conversion rate, or AOV? Approach: • eCommerce Performance * Audit full funnel (traffic → PDP → checkout) * Fix drop-offs, improve AOV + retention • Paid Media * Google + Meta optimization * Budget reallocation based on ROAS * Creative + audience refinement • Analytics * GA4 + Looker dashboards * Weekly insights with clear actions (not just reports) • CRO * Landing/product page improvements * A/B testing roadmap * Behavior tracking (Clarity/Hotjar) • Execution Rhythm * Daily monitoring * Weekly optimization * Monthly scaling strategy Deliverables * Growth roadmap * Campaign optimization plans * CRO testing pipeline * Weekly + monthly reports Experience: Worked on DTC brands improving ROAS, CVR, and scaling paid channels with data-driven decisions. Availability: 20–30 hrs/week If you want structured, predictable growth—not guesswork—I can help drive that. Regards, Rajat
$100 USD in 40 days
1.4
1.4

Hello, I am Vishal Maharaj, with 20 years of experience in eCommerce, Analytics, and Conversion Rate Optimization. I have carefully reviewed the project requirements and am confident in my ability to support your direct-to-consumer growth for the performance automotive parts and accessories business. I will work on improving eCommerce performance metrics, optimizing digital marketing strategies, analyzing data using tools like GA4 and Looker Studio, and implementing Conversion Rate Optimization techniques to enhance overall customer experience and revenue growth. I am eager to discuss further details and collaborate on this project. Please initiate the chat to explore how we can work together effectively. Cheers, Vishal Maharaj
$140 USD in 40 days
0.0
0.0

Hello there, I understand that you are seeking an experienced eCommerce & Digital Marketing Manager to support the growth of your performance automotive parts and accessories business through strategies encompassing eCommerce, internet marketing, Google Analytics, Google Ads, and conversion rate optimization. Proposed Solution: I propose to combine strategic planning and hands-on execution to enhance the performance of your direct-to-consumer eCommerce business. By leveraging my expertise in eCommerce strategy, digital marketing, analytics, and conversion rate optimization, I aim to optimize key commercial metrics and drive revenue growth. Key Deliverables: - eCommerce performance recommendations - Campaign optimization plans - Weekly performance summaries - Monthly strategic reports Portfolio & Skills: I'll share my portfolio with you in the DM. Kindly, ping me there. I bring expertise in eCommerce, Digital Marketing, Google Ads, Google Analytics to ensure quality and reliability. Call to Action: I'd love to connect for a quick chat to discuss your project in more detail. Best regards, Minhal
$100 USD in 40 days
0.0
0.0

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