generating lead through digital marketing and internet marketing

Background ‘Software for Best health care providers. is a practice management system for clinics and allied health practitioners. Developed with lots of great tools, it will help you to manage your Clinic scheduling, Medical records, invoices, payments, and much more. Pricing Plans -Bclinika software is free to try for the first 7days. Subscriptions are then priced according to how many practitioners there are in your practice. Basic Plan : 55$ , unlimited users , One Doctor Standard Plan: 79$, unlimited Users , 2-5 Doctors AdvancePlan: 199$, unlimited Users , up to 50 Doctors Engagement Model Phase 1: Understanding your Requirements In order to develop the Marketing strategy for Bclinika, it is important we develop a deep understanding of the business and its objectives. This will take the following 5 steps: • Step 1: Determining your business goals. • Step 2: Understanding your Customers and creating ‘Buyer Personas’ • Step 3: Analysing YOUR competition • Step 4: Customer Experience and Asset Audit o Review of Lead Generation Journey including systems (CRM) o Review of Website (BASICS!, SEO, Language) o Review of Product assets (Landing Pages, White Papers, Videos, Case Studies & Testimonials, Brochures) o Review of Digital Presence & social media. Phase 2: Development of Marketing Strategy • Step 1: Your Business needs and objectives • Step 2: Strategy and Tactics o Determine which marketing channels to use for best effect. Channels can include Content, Events, Social Media, Paid Advertising, Influencers and Ambassadors… o Create Content Plan o Create Advertising Plan o Create Social Media Plan • Step 3: Budgeting & KPIs Phase 3: Execution Once we have developed the strategy and agreed this with you, we will execute based on a monthly retainer developed for your goals and requirements. • Step 1: Content & Asset Development • Step 2: Advertising Campaign Setup • Step 3: Advertising Campaign Management • Step 4: Measuring success, Review, Optimisation