Looking for an experienced PR manager with strong network, to promote and get maximum exposure for the launch of our 100% eco-friendly & ethical clothing brand on Indiegogo.
Mission starts right now, and last until the end of the campaign on October 15th.
You will need to reach out to major media outlets, but also to all relevant influencers (on all social networks, but mainly Facebook, Youtube and Instagram) addressing our main target market.
The center of interests related to our brand range from eco-friendly lifestyle and products, sustainable living, environmental preservation, nature, spirituality, humanism, ethics and morals, positive values, altruism, animal welfare, animals, vegan lifestyle, to of course also fashion, and responsible fashion in particular.
We are the most eco-friendly clothing brand, the only one to use AirDye waterless dye technology on top of using polyester from recycled plastic bottles, we have all our production located in the same city (in Japan), and therefore guaranties very humane and ethical labour practices.
You will be provided with a full presskit available here:
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It will evolve with additional materials as we move forward into the crowdfunding campaign.
The goal is to get featured/published/talked about by as many as possible influential medias and social medias influencers.
- The Freelancer is expected to make suggestions to improve chances of getting media coverage, and request necessary materials.
- The Freelancer must provide reports, and inform us when a media mention us in an article, post, video.
French speaking would be a definitive plus, as our target market is worldwide, but we are a French company, and we have a couple of French speaking partners.
Facebook page: https://www.facebook.com/paradigmshirt/
Indiegogo campaign page: https://igg.me/at/paradigmshirt