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Facebook Ads Manager Expert Needed to Increase Meta Instant Form MQLs I'm looking for an experienced Meta (Facebook and Instagram) Ads Manager specialist to help improve the performance of my lead generation campaigns. Last month my campaigns generated excellent Marketing Qualified Leads (MQLs) through Meta Instant Forms. However over the past two weeks performance has dropped significantly and I have received no qualified leads. I have already updated the campaigns with new ad copy, creative assets, images and messaging but the results have not improved. I'm looking for someone who can: Audit my Meta Ads account and campaigns. Identify why lead quality and volume have suddenly declined. Optimise campaign structure targeting placements bidding and budget. Review the Instant Forms and conversion process. Improve lead quality and increase Marketing Qualified Leads. Recommend any tracking or Meta Pixel improvements if required. Please apply only if you have proven experience generating high-quality B2B leads through Meta Instant Forms. Include examples of campaigns you've successfully optimised and the results you achieved. Important: We do not want to use Meta's Advantage+ Creative Enhancements or automatic creative recommendations. Maintaining full control over our brand's visual identity and messaging is essential. Any optimisation should work within our existing brand guidelines and creative direction rather than relying on automated creative changes.
Project ID: 40583043
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48 freelancers are bidding on average $132 AUD for this job

As a seasoned Facebook and Instagram Ads Manager specialist with a successful track record in driving lead generation, I am well-versed in the requirements of your project. Drawing from my decade of experience managing over $5 Million in ad spend, I have honed my skills in not only optimizing campaigns for superior performance but also identifying and resolving any issues causing a dip in results. My thorough approach includes auditing your Meta Ads account and campaigns to pinpoint reasons behind the decline in lead quality and volume. What sets me apart is my unwavering commitment to uphold your brand's visual identity and messaging. I understand that relying on automated creative changes isn't always viable, which is why I prefer to work within existing brand guidelines and creative direction while designing strategies that align with your core goals. My proficiency as a data-driven marketer complements this philosophy beautifully, enabling me to make informed decisions that yield tangible, ROI-driven outcomes. Certified by Facebook Blueprint and Google Ads, backed by extensive experience with SEO, PPC, social media marketing, and email marketing – all the arrows are in my quiver to enhance your Meta Instant Form MQL generation. My aim isn't just about boosting lead quantity but also enhancing quality by making sure your MQLs are the right marketing fit for your business. With me success!
$140 AUD in 7 days
7.5
7.5

Hi, I will help you run and optimize Meta Ads campaigns that focus on conversions, leads, and measurable business growth. I’m a Meta Ads specialist with 10+ years of experience helping brands generate real leads, real sales, and real ROI through high-performing Facebook & Instagram ad campaigns. I don’t just run ads — I build data-driven growth systems designed to scale your business profitably. 1. What I’ll Do for You: - Deep Audience & Competitor Research - Laser-Focused Targeting (Custom + Lookalike Audiences) - Scroll-Stopping Ad Creatives & Persuasive Copy - Strategic Funnel Planning (Awareness → Conversion) - Advanced Facebook Pixel Setup & Tracking - A/B Split Testing for Maximum ROI - Continuous Optimization & Scaling - Transparent Performance Reporting * My strategy is simple: Right Audience + Right Message + Right Optimization = Profitable Growth Let’s build campaigns that don’t just get clicks… but drive conversions. Best regards, Anju MA,
$150 AUD in 30 days
6.5
6.5

Hello, Are you looking for leads, sales, or brand promotion? A successful social media Ads starts with a strong story that grabs attention in the first few seconds. I can turn your event announcement into an engaging, visually attractive ad, fully optimized for Facebook & Instagram. I’d love to help grow your business using Meta Ads. Please share your website or business page link so I can review it and create a campaign strategy focused on conversions and long-term growth. What I will do for your campaign: · Strategic ad campaign setup · Target audience & keyword research · Customized campaign strategy · Continuous optimization for better results · Weekly performance reports & insights My Facebook & Instagram Ad Services include: · Complete setup of Facebook & Instagram ad campaigns · Ad account and campaign configuration · High-converting ad copy creation · Competitor ad analysis · Ongoing monitoring and optimization · Facebook page tab setup and management Let’s connect and discuss your goals in detail. Please share more information about your project so I can plan the best strategy for you. Thank you!
$220 AUD in 30 days
6.0
6.0

Hello, I can help improve your Meta Instant Form MQLs by optimizing your Facebook Ads campaigns for better lead quality, lower acquisition costs, and higher conversion rates. With 8+ years of experience in Meta advertising, I specialize in building and optimizing Facebook lead generation campaigns that deliver qualified marketing leads through data-driven targeting and continuous performance improvements. 1. My expertise includes: • Facebook & Instagram Lead Generation Campaigns • Meta Instant Forms Optimization • Audience Research & Advanced Targeting • Campaign Structure & Budget Optimization • A/B Testing for Ads, Creatives & Forms • Meta Pixel & Conversion Tracking • Retargeting & Lookalike Audience Campaigns • Performance Analysis & MQL Optimization I focus on improving lead quality by refining audience targeting, optimizing Instant Forms, testing creatives, and continuously monitoring campaign performance to maximize MQLs while reducing cost per lead. I’d be happy to discuss your current campaigns and recommend the best strategy to increase qualified leads and improve overall ROI. Best regards, Raghav RB,
$150 AUD in 30 days
5.7
5.7

Hi, A sudden drop in Meta Instant Form lead quality is usually caused by changes in audience behavior, campaign learning, ad fatigue, bidding, lead form quality, or tracking—not just the ad creative. I can perform a complete audit of your Meta Ads account to identify exactly what's changed and why your MQLs have declined. This includes reviewing campaign structure, targeting, placements, bidding strategy, audience overlap, frequency, lead forms, Pixel setup, and the overall conversion flow. I understand your requirement to maintain full control over your branding, so I won't rely on Advantage+ Creative Enhancements or automated creative recommendations. All optimizations will align with your existing creative direction. My goal is to restore lead quality while improving campaign efficiency with data-driven optimizations and clear recommendations. I'm available to start immediately. Best Regards
$30 AUD in 7 days
5.1
5.1

Hi, I can help you figure out why your Meta Instant Form lead quality dropped after previously performing well. From your brief, this sounds like a diagnosis + optimization job: campaign structure, targeting, placements, bidding, budget, form friction, and tracking checks rather than just swapping creatives again. I also noted your requirement to avoid Advantage+ creative enhancements, which is absolutely fine — I can work within your brand guidelines and existing creative direction. I’ve handled B2B lead gen campaigns where the issue was in audience fatigue, form intent filtering, delivery instability, or tracking gaps rather than the ad copy itself.
$200 AUD in 3 days
5.3
5.3

Hyy, A sudden drop in qualified leads usually points to changes in campaign performance, audience fatigue, tracking, or the conversion journey not just the ad creative. I'll conduct a complete audit of your Meta Ads account, identify what's affecting lead quality, and optimize your campaigns to increase high-quality B2B Marketing Qualified Leads while keeping your brand guidelines and creative direction fully intact. My experience in Meta Ads, digital marketing, campaign optimization, lead generation, and performance analysis allows me to improve targeting, bidding, placements, budgets, Instant Forms, and tracking without relying on Advantage+ Creative Enhancements. Every recommendation will be data-driven and focused on sustainable lead quality rather than short-term volume. You'll receive a clear action plan, optimized campaigns, and practical recommendations that help restore and improve your MQL performance. Let's connect in chat to review your account and discuss the best strategy for getting your campaigns back on track.
$250 AUD in 30 days
4.8
4.8

Hello, Looking to get real results from Facebook & Instagram Ads? We provide affordable with quality Meta Ads management that helps businesses generate high-quality leads, sales, and brand awareness. With 10+ years of experience, we craft data-driven ad strategies that deliver maximum ROI. How We Work: ✔ Audience Research & Targeting – Reaching the right customers who are ready to engage. ✔ Ad Creatives & Copywriting – Creating scroll-stopping visuals and compelling ad copy. ✔ Campaign Setup & Optimization – Structuring campaigns for cost-effective results. ✔ Retargeting & Lookalike Audiences – Maximizing conversions with precision targeting. ✔ A/B Testing – Testing different creatives and strategies for the best performance. ✔ Budget & Bid Strategy – Managing ad spend to ensure the best ROI. ✔ Performance Tracking & Reporting – Regular updates with clear insights on campaign success. We don’t run generic ads. Our Meta Ads strategy is designed for businesses that want real, scalable growth. Let’s discuss how we can make your ads perform better. Send a message now! Best Regards, NextStep Web Technology
$150 AUD in 30 days
4.3
4.3

Hey there! Sudden Meta algorithm shifts or audience fatigue often tank Instant Form quality overnight, even with fresh creatives. I specialize in complete funnels—including Google, LinkedIn, and email outreach—and I know exactly how to fix this without touching Advantage+ enhancements, keeping your brand completely intact. Bonus: I'll include a free lead-filtering form audit and setup custom CRM trigger tracking. Let’s chat today (I'm in IST) to get those MQLs flowing again! View my work here: https://www.freelancer.com/u/AdStar360?sb=t Have you recently checked if a competitor is targeting the exact same custom audience, forcing your ad delivery into a bid overlap?
$130 AUD in 7 days
4.0
4.0

Hi, We can thoroughly audit your Meta Ads account to identify why lead quality and volume have declined and implement a data-driven optimization strategy to restore performance. Our team has extensive experience managing B2B Meta lead generation campaigns using Instant Forms with a strong focus on improving Marketing Qualified Leads (MQLs). Our approach includes: * Complete audit of campaign structure, audiences, placements, bidding, budgets, and creatives * Review of Meta Instant Forms to improve lead quality and conversion rates * Analysis of audience targeting, exclusions, and retargeting opportunities * Meta Pixel and conversion tracking audit with recommendations for accurate attribution * A/B testing strategy for forms, creatives, and campaign structure * Detailed performance report with actionable recommendations and ongoing optimization We have successfully optimized B2B Meta campaigns by reducing cost per lead while increasing lead quality and conversion rates. We can share relevant case studies and campaign results during our discussion. We look forward to helping you generate more qualified B2B leads consistently. Thanks
$99 AUD in 10 days
3.5
3.5

I will audit your Meta Instant Form conversion path and campaign structure, focusing on why MQLs dropped despite new creative. My approach includes reviewing form fields and lead quality triggers without using Advantage+ enhancements, ensuring full brand control. Let’s chat about next steps.
$30 AUD in 7 days
3.2
3.2

Hi, I have carefully reviewed the project details and understand the need for an experienced Meta Ads Manager specialist to enhance Meta Instant Form MQL generation. With a strong background in Facebook and Instagram advertising, I am well-equipped to address the challenges faced in lead generation campaigns. My proposed approach includes conducting a comprehensive audit of your Meta Ads account, identifying the root cause of the decline in lead quality and volume, and optimizing campaign structures, targeting, and budget allocation. By reviewing Instant Forms and refining the conversion process, I aim to improve lead quality and increase Marketing Qualified Leads effectively. Having successfully optimized similar campaigns in the past, I am confident in my ability to deliver tangible results. I look forward to collaborating with you to revitalize your lead generation efforts and achieve your desired outcomes. Let's discuss this project further to explore how we can work together to meet your objectives. Best regards, Aditya
$140 AUD in 3 days
3.0
3.0

**Unlock Exceptional Lead Generation Today!** I understand that your recent drop in Marketing Qualified Leads (MQLs) through Meta Instant Forms is concerning, especially after successful campaigns last month. Your desire for a clean and professional audit of your current setup speaks volumes about your commitment to quality leads. As an expert in Meta Ads management, I’ve successfully optimized campaigns that yield high-quality B2B leads while maintaining brand integrity. My approach includes a comprehensive analysis of your account, pinpointing weaknesses in targeting, budget allocation, and lead quality. Your project goals are my priority. Together, we can revitalize your campaigns and enhance lead capture without sacrificing your brand's identity. I’d love to chat about your project! Worst case, you get free advice that can guide your efforts. Regards, Derick Vorster
$150 AUD in 14 days
2.8
2.8

"Hello, I can help you scale your business with a data-driven Meta Ads strategy focused on generating high-quality leads and conversions. My Meta Ads service includes: • Full campaign setup and account structure • Detailed audience research and targeting • High-converting ad copy strategy • Creative recommendations for better CTR • Facebook Pixel & conversion tracking setup • A/B testing to find winning ads • Daily monitoring and performance optimization • Budget optimization to reduce cost per result • Weekly performance report and insights My goal is simple: maximize your return on ad spend while bringing consistent leads or sales to your business. To get started, please share: • Your website or landing page • Target location or country • Advertising goal (Leads / Sales / Traffic) • Monthly ad budget Once I review your business, I can recommend the best campaign strategy for your goals. Looking forward to working together. "
$30 AUD in 7 days
2.7
2.7

Hi, I’d be happy to audit this for you. Since you’re still using Meta Instant Forms and have already refreshed copy and visuals, the drop is likely tied to campaign mechanics, audience behavior, form quality, or tracking signals rather than creative alone. I can review the account end to end, identify the likely cause of the MQL decline, and optimize around your current brand controls instead of pushing Advantage+ creative features. I’ve worked on lead gen setups where small changes in form logic and campaign structure made a big difference in lead quality.
$150 AUD in 3 days
2.8
2.8

The fact that the same campaigns were producing quality MQLs just weeks earlier and suddenly the drop in lead volume. When performance changes that abruptly, it's usually a signal that something in the delivery, tracking, audience behaviour, or campaign structure has shifted, and that's exactly where I'd begin. Rather than making broad changes, my first priority is to identify the root cause so we can restore performance while preserving what's already working. Here's how I'd approach your project: ✔ Conduct a full audit of your Meta Ads account, campaign structure, targeting, placements, bidding strategy, and budget allocation. ✔ Review your Instant Forms and lead qualification flow to identify where quality may be dropping. ✔ Verify Pixel, event tracking, and attribution to rule out reporting or optimisation issues. ✔ Recommend optimisations that align with your existing brand guidelines without relying on Advantage+ Creative Enhancements or automated creative recommendations. ✔ Provide clear, actionable recommendations focused on increasing both lead quality and qualified MQL volume. I'd love to help uncover what's changed over the past two weeks and get your campaigns producing qualified leads again.
$190 AUD in 6 days
3.3
3.3

Hey there, I've read/gone through your job description and interested to work on your project. With 8+ years in digital marketing, I specialize in Facebook, Instagram, Pinterest, and TikTok campaigns designed to grow brand visibility and sales. I use tools like Meta Ads Manager, TikTok Ads Manager, Pinterest Analytics, Canva, Buffer etc. I focus on content creation, audience research, retargeting, and performance optimization for measurable results. Sincerely Singh
$150 AUD in 7 days
1.8
1.8

Hello Client, I have proven experience managing and optimizing Meta Ads campaigns for B2B lead generation using Meta Instant Forms. I can perform a complete audit of your Ads Manager account to identify why lead quality and volume have declined, review campaign structure, audience targeting, placements, bidding strategy, budget allocation, and optimize your Instant Forms for higher-quality Marketing Qualified Leads. I understand the importance of maintaining brand consistency and will optimize your campaigns without using Advantage+ Creative Enhancements or automatic creative recommendations. My focus is on improving lead quality, reducing cost per qualified lead, and delivering measurable results through data-driven optimization. Looking forward to your response on the chat box, where I'll share my work links. Thanks.
$60 AUD in 9 days
2.3
2.3

Hi, I can audit your Meta Ads account, pinpoint why MQLs dropped, and tighten the campaign structure, targeting, bidding, budget, and Instant Form flow without using Advantage+ creative enhancements. I’ve helped B2B lead gen campaigns recover qualified volume by fixing audience overlap, form friction, and tracking gaps. I’ll focus on lead quality, not just cheap submissions. If you’d like, I can quickly review the account and map out the highest-impact fixes to get MQLs back. Regards, Parvesh M.
$120 AUD in 14 days
0.6
0.6

Hi, I saw that your Meta Instant Form MQLs flatlined over the past two weeks, even after you refreshed the ad copy and creatives. I also noted your strict requirement to keep Meta's Advantage+ Creative Enhancements turned off to fiercely protect your brand's visual identity. When B2B MQLs drop suddenly despite fresh creatives, the issue usually lies in audience fatigue, subtle friction points within the Instant Form itself, or platform algorithm shifts overriding your manual bidding. I can help you diagnose and fix this without relying on automated creative adjustments. Here is how we will get your campaigns back on track: 1. The Diagnostic Audit: I will analyze your account structure, targeting overlaps, bidding strategies, and the exact step-by-step user flow of your Instant Forms to pinpoint exactly where the lead quality broke down. 2. The Restructure & Relaunch: We will refine your targeting and adjust your budget allocation based on the audit data, keeping strict control over your brand messaging while optimizing for highly qualified B2B leads. Would you be open to a quick chat or email exchange here on the platform to share a few more details about the specific MQL criteria you are currently tracking? Best, Soumen
$135 AUD in 3 days
1.3
1.3

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