Expertise in FB Ads for Educational Campaign

Facebook Ads Expert Needed for Lead Generation Campaign (Education Niche – Canada):Client: Mobile Tutors Website: [login to view URL] Campaign Type: Lead Generation via Quiz Funnel Target Market: Canadian parents of K–12 students Project Overview: We’re launching a Facebook & Instagram ad campaign to promote a short quiz that helps parents discover how their child learns best. After completing the quiz, users will submit their contact info to receive personalized tutoring offers. Primary Goal: Collect qualified leads Secondary Goal: Build trust and engagement through helpful content Quiz Funnel URL: [login to view URL] Target Audience Canadian parents (especially moms), ages 30–50 Children in grades K–12 Pain points: overwhelmed with homework, unsure how to help Needs: affordable, accessible tutoring that fits their schedule Ad Creative Guidelines Platforms: Facebook & Instagram Budget & Testing Strategy Initial daily budget: $10–$20 Testing duration: Minimum 7–10 days Split testing required (creatives and audiences) Performance evaluated based on CPL, engagement, and quiz completion rate Questions to Answer in Your Proposal: Please include responses to the following: How many days do you typically use for testing? What is your recommended daily test budget? How many creatives (images/videos/text variations) will you test? How do you determine whether to continue, pause, or scale a campaign? Do you agree that testing with a lower budget is essential before increasing spend? Will you split test different creatives and audiences to identify the best performer? Responsibilities: Set up and configure Facebook ad account Install and configure Facebook Pixel for tracking and retargeting Create ad creatives (images, copy, quiz link) Define and target the correct audience Launch and monitor campaign Provide performance reports (daily or every 3 days) Optimize campaign based on results Key Metrics to Track: Click-through rate (CTR) Quiz completion rate Lead conversion rate Cost per lead (CPL) Engagement metrics (likes, shares, comments) Post-Quiz Follow-Up: Run retargeting ads for non-converting quiz takers To Apply: Please share your experience with similar lead generation campaigns, especially in the education or parenting niche. Include your answers to the questions above and any relevant case studies or results. We’re excited to find a partner who’s data-driven, creative, and passionate about helping families succeed. Let’s build something great together!

Project ID: 39730108